Instagram’s photo (Instagram story dimensions) and video-sharing features continue disrupting the social media space. With all of the new features being published, the introduction of the Instagram story is one of the feature’s major successes and continues to be quite important.
You can always keep your followers up to date on your activities with Instagram stories. Instagram stories allow you to share a one-minute video or vertical photo that vanishes after 24 hours. You can monitor the number of people who watch your Instagram stories, and you can even spotlight one of them on the home page of your profile.
More and more businesses are starting to use Instagram stories. Therefore, we’re here to teach you how big your Instagram story dimensions should be so that your videos and photographs display correctly on the app.
Here are some best practices and the ideal Instagram story dimensions to assist you in producing polished Instagram stories.
What Are the dimensions of an Instagram Story?
The dimensions of an Instagram story are 1080 pixels wide by 1920 pixels tall (instagram story size dimensions), giving it an aspect ratio of 9:16. This implies that the width of the video or photo you post to your Instagram story will need to be 1080 pixels. The height will need to be 1920 pixels.
PNG and JPG are the only image file formats that may be opened. Also, the image you upload to your Instagram story can’t be larger than 30 megabytes.
Your Instagram story video file size needs to be less than 4 gigabytes, and the specifications for Instagram stories for video are the same as for photos: 1080 by 1920 pixels. Video files in the MP4 format (strongly recommended) and MOV format are the only two formats that Instagram can allow for your videos.
Regarding the dimensions of your Instagram stories, Instagram is pretty picky. If you submit a photo or video to your Instagram story that does not suit the minimum dimensions, Instagram will crop and sometimes zoom into your photo or video. If you upload a photo or video to your Instagram story that does fit the needed dimensions, Instagram will not crop it. This will decrease quality; crucial visuals will be omitted or trimmed in certain cases.
Instagram Story Tips and Ideas
Because of their adaptability, Instagram Stories are fantastic. It’s possible to use Instagram Stories as a marketing tool, a platform for promoting your personal or company brand, or even just as a way to keep your followers informed.
Here are some fun things you can do to your Instagram Stories to get more likes and comments from your followers.
1. CTA by adding a link
Many users ask, “how can you add a link to an Instagram story?”. If you have more than 10,000 people following your company profile on Instagram, you have the option of adding a link to your Instagram story. Using this capability, you can encourage your followers to swipe up and visit a certain web page. This is a vital step if you have a product or blog article that you want to market.
Even if you do not own a business, you can still publicize your most recent postings. You will need to inform users that they may find additional information by visiting your profile and clicking the link in your bio. They should be taken to the appropriate website after clicking on your Instagram bio link.
2. Behind-the-Scenes Looks and Exclusive Sneak Peeks
How about a peek at what goes on behind the scenes? Using Instagram stories, you can give your followers a glimpse of what is happening in your regular life and within your company. Using teasers is an effective method for building anticipation for upcoming content and product releases.
3. Polls within Instagram Stories
You can now add a poll to your Instagram stories thanks to a new tool that Instagram has introduced. You can pose whatever question you desire, and with the touch of a button on the screen, you can see how your followers have responded, and it also identifies exactly who has provided which response.
4. Putting on Display User-Generated Content and Other Features of the Brand
It’s generally not the greatest idea to repost photographs or videos (instagram story video dimensions) from your customers or viewers if you’re attempting to maintain a certain look or style on your primary Instagram feed. This is because you do not have much influence over how your clients make these photographs or videos for Instagram; however, testimonials are always an excellent supply of material.
The material your customers post on Instagram regarding your product can be displayed in your Instagram feed without being disrupted by using the Instagram tales feature. If you upload their clip, you could potentially make their day!
Conclusions
Should you discontinue your regular Instagram posts and publish only to the Instagram stories feature? No.
You can get a more engaged following by using Instagram stories, an additional function the app offers. It is a medium that you can use to add call-to-actions by adding links to your Instagram stories and directing your followers to a certain location. You can use this feature if you have an Instagram business account. Even anything as simple as raising people’s awareness of a brand can benefit from its application.
It doesn’t take much time or effort to create an Instagram story, but if you want your story to be entertaining, you may need to put in a little more work. Then, it is important to remember not to oversaturate your followers with information and to use powerful pictures and graphics to help your company stand out among all the other brands.
Also, it is important to remember that the correct Instagram story dimensions are 1080 by 1920 if you want to create the highest quality IG stories. This will prevent Instagram from cropping your images and destroying their aesthetic value. These proportions are also applicable to advertisements on Instagram stories.
