They say first impressions last the longest, and the same is true for the branding and marketing world. And what is the first thing every customer sees? A logo. Well, at least in most of the cases. This explains why even small businesses are willing to spend hundreds of dollars on getting that perfect logo design that captures their personality and why we find so many logos splashed on everything from products to packaging and merchandise.
Still, if you decide to put a logo on a photo on your SM channels and posts, you have to ensure that you grasp how to do it properly and do no harm to your brand. This can be challenging as there are diverse social media platforms with their own policies, while some logo placements are more strategic and effective than others. In this blog, we’ll look into how you can add logos to your social media postings to strengthen your brand.
What Is Logo Placement in Social Media and Why Should Businesses Care About It
75% of customers recognize a brand by its logo, and more than half of them will form their impressions of your company’s personality based on that. While having a well-thought-out logo design is vital, the place you choose to insert it on your website or social media profiles is just as important. Your logo placement in your social networks is a big part of your branding strategy and marketing efforts. It can significantly affect how your target audience sees you, interacts with you, and, most importantly, if they even remember you.
Besides, the more places your logo appears, the greater your audience reach will expand, resulting in increased online presence and visibility. Should you, then, insert it everywhere you can? Not at all. The more isn’t, the better – period. You need a balanced approach, but don’t be afraid to create some templates where you add your logo naturally. This is crucial because many marketing blogs use pictures from social media in their articles, especially when describing case studies. If you start working with marketing blogs that accept guest posts, you have to do your best to make them remember who you are. This way, you might end up getting a mention on their official website, where many people can see you.
How to Use Logos for Social Media Graphics and Posting
Your logo is a crucial ingredient in your marketing strategy. Of course, with a logo alone, you won’t go far, but it’s hard to imagine a brand without a logo. This is why successful businesses use logos for social media posting and add it to most of their content. But this can be a complex task for new designers, so here are a few tips to help you use logos for social media postings effectively.
#1 Choose the Right File Format
This is the first step in using logos for social media posting. You should choose a file format that will retain quality even when you change the sizes. For example, many designers and marketers like to use PNGs with a transparent background instead of JPEGs for this reason. Some even decide to go with a symbols-only version of their logo for their social media profile pages, but this is entirely up to your preferences.
Experiencing difficulties? Contact designers who specialize in photography; they may be able to help you with this task, sometimes even for free.
You can also check out other top creative logo design templates to find inspiration for your own personalized style that clearly outlines where your logo will appear in all posts. Besides, if you want to make it all professionally, ask your designers to create a brand guideline where you get all the details outlined.
#2 Big, Bold, and Beautiful But Not Outside the Borders
Since there are so many social media platforms out there, it is best to check the guidelines on the use of logos for each platform and follow the recommendations. When adding your logo to your social media images or postings, you want to ensure that it is clearly visible and distinct while not obscuring any vital part of the pictures. Make it big enough and bold with the right contrasts so that it stands out but is not too harsh to the eyes. Ensure that all parts of the logo are within a clean border limit and that nothing is cropped off.
#3 Make Up Your Mind and Pick a Side
While it’s okay to try out different versions of your logo and even switch the placement in your posts from time to time, this can be confusing and might lead to unintended results. It’s better to carry out your tests early on with a small group and then make a decision based on data and feedback. The best way to use logos for social media graphics and posting is to remain consistent with the same design and placement across all the different platforms.
A consistent logo placement and style in your images show professionalism and can help customers build confidence or trust in your brand. Studies show that customers will remember a logo 89% of the time if it appears in the top left-hand corner. Maybe this is why so many sites and pictures have the logo placed in this position.
#4 Check It Out
One good rule of thumb is to check your images and see how the logos appear on different screen sizes. You don’t want it to become blurred or disappear when the image is reduced in size or on smaller screens. A good design practice is to remove any frills and thrills that will affect your logo look or responsiveness on certain device screens.
Whatever you do, remember that there are many other things that matter apart from the looks. I know that you want people to notice your company and mention it on their websites to give you more visibility. But you have to go the extra mile to ensure safe external linking and minimize cyber risks. This is the basic factor that will increase your trust rank and search rankings right away.
Add Logo on Instagram Post: 2023 Guidelines
Instagram is one of the most popular social media platforms for designers, creatives, and marketers. Wondering how to add a logo on an Instagram post to boost your visibility? It’s easy if you follow the steps below:
- Save copies or files of your logo to your camera roll or photo gallery. This should be in PNG format with a clear or transparent background for that nice contrast and high-quality look.
- Open your Instagram app and press the + button in the middle of the bottom screen.
- Choose a photo you need.
- Go to your photos and click Copy on your logo file.
- Come back to your IG app.
- Hit the Text icon and paste the logo.
- Pinch with two fingers to adjust the logo to your desired size, and then drag it to your preferred position.
Note: You can also use the same method for adding a logo to your Instagram reel.
