Banner Ad Inspiration and Examples
A banner ad has about a second to get noticed. Below are 36 banner ad examples for inspiration, from sale and e-commerce campaigns to business, real estate, events and lifestyle. Each one is an editable Photoshop template, and many come in every standard Google Ads size. We also cover banner sizes, design tips and how to plan a banner ad campaign.
Every banner on this page:
- Layered Photoshop (PSD) files with free Google Fonts
- No Photoshop? Open the PSD in Photopea, a free browser editor
- Many packs include 12 to 18 standard display ad sizes
- Photos in the previews may not be included
Contents
What makes a good banner ad?
A banner ad (or web banner, display ad) is an image ad shown on websites and apps, usually through Google Ads or another display network. The best banner ads are simple: one message, one image, one button, readable in a glance even at small sizes.
- A short headline: five words or fewer, with the offer or benefit.
- A clear visual: the product, a person or a strong color shape.
- A visible call to action: a button such as Shop Now, Book Now or Learn More.
- Your brand: the logo and colors, so people remember who it was.
- Consistency across sizes: the same message in every format of the campaign.
Sale and e-commerce banner ads
Discount, flash sale and seasonal banners: the most common banner ad campaign. Big numbers, one product photo and a Shop Now button.
1. Black Friday
Black and yellow Black Friday banners with a circular 50% badge and brush script, in 18 sizes from leaderboard to skyscraper.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
2. Big Sale Friday
Navy and neon pink Big Sale Friday banners with a 60% off badge and an end date.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
3. Super Sale Voucher
Elegant black banners with a large 25% off and a voucher code. Shows how a sale can still look premium.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
4. Good Day Shopping
Mustard and blue fashion banners with a shopper photo and a 60% discount.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
5. Big Sale Ad Banners
Purple and yellow sale banners with a model photo and 40% off, in 18 standard sizes per the preview.
18 sizes, per the preview · layered PSD · Photoshop or Photopea
6. Holiday Sale
Red holiday sale banners with a shopper, a 50% badge and a coupon code.
5 PSD files · 72 DPI RGB · Photoshop or Photopea (free)
7. Fashion Weekend
Light blue new arrival banners for a fashion weekend, with a model photo and a Shop Now button.
12 sizes, per the preview · layered PSD · Photoshop or Photopea
8. Flash Sale, Dark
Dark plum flash sale and big sale banners with a lightning bolt, neon shapes and 75% off.
Layered PSD · Photoshop or Photopea (free)
9. Fashion Sale, Pink
Pink fashion sale banners with a model, a 75% off circle and Only This Day script.
Layered PSD · Photoshop or Photopea (free)
Business, tech and marketing banner ads
B2B and service banners usually sell trust: a professional photo, a clear promise and a Learn More or Join button.
10. Build Your Business
Bright orange-red banners with a businesswoman photo and diagonal shapes. Bold for consultancies and agencies.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
11. Invest in Technology
Blue tech banners with circuit lines and a Profit more than 20% promise.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
12. Trading and Investing
Black and red trading banners with a dotted globe and short benefit bullets.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
13. Business Strategy
Teal banners with wave shapes and a business strategy event date.
18 sizes, per the preview · layered PSD · Photoshop or Photopea
14. Creative Digital Agency
Dark green and lime agency banners listing services next to a team photo.
12 sizes, per the preview · layered PSD · Photoshop or Photopea
15. Design Studio
Navy and yellow banners with a portrait and an Entrust your project headline.
18 sizes, per the preview · layered PSD · Photoshop or Photopea
16. Digital Marketing and Promotion
Purple banners with a team photo and wave shapes for marketing services.
18 sizes, per the preview · layered PSD · Photoshop or Photopea
17. Marketing Webinar
Purple and yellow webinar banners with a speaker photo and a Sign Up Today button.
Layered PSD · Photoshop or Photopea (free)
Real estate, home and car banner ads
Big-ticket purchases need a strong photo and a price anchor, like Start from $999 or 60% off.
18. Real Estate Big Sale
Blue real estate banners with a house photo inside an outlined Big Sale frame.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
19. Real Estate Promotion
Navy and yellow banners with a house photo, Start from $999 and a Listing Now button.
5 PSD files · 72 DPI RGB · Photoshop or Photopea (free)
20. Home Furniture
Light blue furniture banners with a yellow armchair and a 40% off badge.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
21. Modern Living
Mint and green banners with a rattan chair and 40% off. Fresh for home decor.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
22. Car Rentals
Light blue car rental banners with a sports car and a 25% off badge.
12 sizes, per the preview · layered PSD · Photoshop or Photopea
Event, education and launch banner ads
Conferences, courses, school enrolment and grand openings: banners that drive sign-ups by a date.
23. Business Conference
Cream and teal conference banners with a speaker photo and the event year.
12 sizes, per the preview · layered PSD · Photoshop or Photopea
24. Web Design Talks
Blue and red event banners for a conference, with date, place and a Read More button.
12 sizes, per the preview · layered PSD · Photoshop or Photopea
25. Web Learning
Blue and yellow online course banners with a student photo and 15 new lessons.
12 sizes, per the preview · layered PSD · Photoshop or Photopea
26. Discover Music
Orange music banners with a smiling listener in headphones and brush script.
18 sizes, per the preview · layered PSD · Photoshop or Photopea
27. Back to School
Navy back-to-school banners with student photos and an Enrol Now speech bubble.
Layered PSD · Photoshop or Photopea (free)
28. Grand Opening
Bright orange and navy grand opening banners with a Let’s celebrate together line.
Layered PSD · Photoshop or Photopea (free)
Food, health, beauty and fitness banner ads
Lifestyle banners lean on appetising or aspirational photos and a single offer.
29. Beef Burger
Brown and orange burger banners with a big beef burger photo and a 20% off badge.
5 PSD files · 72 DPI RGB · Photoshop or Photopea (free)
30. Are You Hungry?
Green fast food banners with fried chicken and fries and an Order Now button.
5 PSD files · 72 DPI RGB · Photoshop or Photopea (free)
31. Beauty and Spa Center
Pink spa banners with a facial treatment photo, 50% off and a Book Now button.
5 PSD files · 72 DPI RGB · Photoshop or Photopea (free)
32. Cosmetic Product
Pink and gold cosmetic banners with product photos, new arrivals and 40% off.
12 sizes, per the preview · layered PSD · Photoshop or Photopea
33. Medical Business
Blue medical banners with a doctor photo and a Get Report button.
12 sizes, per the preview · layered PSD · Photoshop or Photopea
34. Fitness
Black and pink gym banners with an athlete photo and a 40% discount.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
35. Yoga Studio
Sky blue yoga banners with a meditating woman and a calm Control your body message.
18 ad sizes · layered PSD · Photoshop or Photopea (free)
36. Get Your Body in Shape
Dark purple gym banners with neon lines around athlete photos and a Join Now button.
Layered PSD · Photoshop or Photopea (free)
Standard banner ad sizes
These are the display ad sizes used most often, as listed in the 18-size packs above:
| Name | Size (px) | Where it appears |
|---|---|---|
| Medium rectangle | 300 x 250 | Inside articles and sidebars; the most common size |
| Leaderboard | 728 x 90 | Top of desktop pages |
| Large leaderboard / Billboard | 970 x 90 / 970 x 250 | Top of wide desktop pages |
| Wide skyscraper | 160 x 600 | Desktop sidebars |
| Half page | 300 x 600 | Sidebars, high-impact placements |
| Large rectangle | 336 x 280 | Inside content |
| Mobile banner | 320 x 100 | Top or bottom of mobile pages |
| Square / small square | 250 x 250 / 200 x 200 | Sidebars and small slots |
Banner ad design tips
- Design the smallest size first. If the message works at 320 x 100, it works everywhere.
- Use contrast. A bright button on a darker background, or the reverse.
- Keep text big. At least 12 to 14 px for body text in the smallest banners.
- Show the offer in numbers. “50% off” is faster to read than “huge savings”.
- Use real photos. Products and people beat generic stock backgrounds.
- Add a border on white banners. So they do not melt into a white web page.
- Keep file sizes small. Most networks limit uploads to around 150 KB.
How to plan a banner ad campaign
- Pick one goal: sales, sign-ups, bookings or visits.
- Write one message and one offer for the whole campaign.
- Prepare every size your ad network needs from one template pack.
- Match the landing page: the page people land on should repeat the banner’s headline and look; see our landing page inspiration.
- Test two versions: change only the headline, image or button color.
- Extend to social: reuse the design for Facebook covers and Instagram carousels.
Frequently asked questions
Where can I find banner ad inspiration?
Collections like this one, ad galleries and the banners you see on websites in your own industry. Look at the offer, layout and button, not just the colors.
What is the most common banner ad size?
The 300 x 250 medium rectangle, followed by the 728 x 90 leaderboard, the 160 x 600 skyscraper and the 320 x 100 mobile banner.
What makes a banner ad effective?
One short message, a strong image, high contrast, a clear call to action and your brand, all readable at a glance.
Can I edit these banner templates without Photoshop?
Yes. They are layered PSD files, so you can open and edit them in Photopea, a free browser-based editor.
Are these banners ready for Google Ads?
Many packs are designed in standard Google Ads sizes. Export each size as JPG or PNG and check the file size limit of your ad network.
Looking for more banner designs?
Browse the full collection of web banner templates.