Instagram Post Templates for Business
Templates keep your Instagram feed consistent and save hours every week. Below are 36 Instagram post template packs for business, testimonials, sales, puzzle feeds, niche accounts and quotes, all editable in Photoshop or free in Photopea. We also cover Instagram post sizes, how to use templates and design tips that get more engagement.
Every template on this page:
- Layered Photoshop (PSD) files with free fonts
- Most packs include 12 posts; puzzle feeds are 12 connected 1080 x 1080 posts
- No Photoshop? Open the PSD in Photopea, a free browser editor
- Photos in the previews may not be included; swap in your own with smart objects
Contents
Instagram post sizes
| Format | Size (px) | Notes |
|---|---|---|
| Portrait post | 1080 x 1350 (4:5) | Takes the most space in the feed; best for most posts |
| Square post | 1080 x 1080 (1:1) | Classic format; used by puzzle feeds |
| Story or Reel cover | 1080 x 1920 (9:16) | Full-screen vertical |
| Carousel | Same size as the first slide | Up to 20 slides; keep every slide the same size |
Business and marketing Instagram post templates
Clean, professional post sets for agencies, consultants, SaaS and service businesses: tips, offers, events and brand stories.
1. Digital Business
Blue portrait posts with team photos and headlines like Build a Business Now and Key Elements. Corporate and clear.
12 posts · 1080 x 1350, per the preview · layered PSD
2. Business Growth
Navy and lime posts with a checkered pattern, storytelling and authority tips. Bold for coaches and agencies.
12 posts · 1080 x 1350, per the preview · layered PSD
3. Business Coaching
Black and neon-lime posts with mindset quotes and coaching offers.
12 posts · 1080 x 1350, per the preview · layered PSD
4. Business Webinar
Lilac and mint posts with illustrations, webinar dates and Apply Now prompts.
12 posts · 1080 x 1350, per the preview · layered PSD
5. Lead Generation
Colorful square posts for lead generation and marketing services, with smiling portraits.
12 posts · layered PSD · Photoshop or Photopea
6. Building a Brand
Cream and orange square posts for brand-building tips, shown in a phone mockup.
12 posts · layered PSD · Photoshop or Photopea
7. Digital Branding
Bright pink, teal and yellow portrait posts with browser-window frames for branding tips.
12 posts · 1080 x 1350, per the preview · layered PSD
8. Luxury Real Estate
Warm beige and teal posts with interior photos, open-house dates and 50% off badges.
12 posts · 1080 x 1350, per the preview · layered PSD
9. Health Tech
Soft teal posts with doctor photos for clinics and health tech brands; the listing says 7 posts.
7 posts · 1080 x 1080 · layered PSD
Customer testimonial and review posts
Social proof performs well on Instagram. These sets turn client quotes and reviews into scroll-stopping posts.
10. Testimonial, Beige and Navy
Elegant beige and navy testimonial cards with portraits and serif quotes.
12 posts · 1080 x 1350, per the preview · layered PSD
11. Testimonial, Colorful
Pink, orange and navy posts with chat bubbles, star ratings and No More Doubt headlines.
12 posts · 1080 x 1350, per the preview · layered PSD
12. Testimonial, Mint
Mint and pink posts with chat-style quotes like Trusted by Leaders and Client Say.
12 posts · 1080 x 1350, per the preview · layered PSD
13. Product Review
Light green portrait posts for product launches, reviews and What Client Say quotes.
12 posts · 1080 x 1350, per the preview · layered PSD
Sale and promo Instagram posts
Flash sales, Black Friday, end-of-year and weekend specials. Big numbers, bold colors and clear calls to action.
14. Y2K Summer Super Sale
Navy, orange and teal Y2K-style sale posts with barcodes and a giveaway alert.
12 posts · layered PSD · Photoshop or Photopea
15. Black Friday Super Sale
Loud orange, pink and blue Black Friday posts with 90s vibes and Buy 1 Get 1 offers.
12 posts · layered PSD · Photoshop or Photopea
16. Colorful Cartoon Sale
Lilac, yellow and green sale posts with cartoon flowers and 75% off.
12 posts · 1080 x 1080, per the preview · layered PSD
17. End of Year Sale
Black and white clothing-store posts with end-of-year and weekend sale headlines. Great for a year-end campaign.
12 posts · layered PSD · Photoshop or Photopea
18. Weekend Special Giveaway
Purple and pink posts with a 100K followers giveaway and flash sale offers.
12 posts · layered PSD · Photoshop or Photopea
19. Big Sale, Neon
Green, pink and navy posts with smiley stickers, Black Friday and 80% off.
12 posts · 1080 x 1080, per the preview · layered PSD
20. Urban Fashion
Black and lime streetwear posts with Black Friday and New Post layouts.
12 posts · 1080 x 1080, per the preview
Instagram puzzle feed templates
Puzzle templates split one big design across 12 posts, so your profile grid looks like one connected image.
21. Abstract Fashion Puzzle
A teal and white fashion grid with model photos, quotes and 30% off.
12-post puzzle · 1080 x 1080 · layered PSD
22. Fashion Sale Puzzle
A cream and brown grid with leaf shadows, a follower counter and Big Sale.
12-post puzzle · 1080 x 1080 · layered PSD
23. Gain Mass Fitness Puzzle
A black and yellow gym grid with workout photos and No Pain No Gain.
12-post puzzle · 1080 x 1080 · layered PSD
24. Plant Puzzle
A green and white plant shop grid with giveaway and Big Sale posts.
12-post puzzle · 1080 x 1080 · layered PSD
25. Medical Puzzle
A white and teal clinic grid with doctor photos and 25% off.
12-post puzzle · 1080 x 1080 · layered PSD
26. Retro Sale Puzzle
A neon purple synthwave grid with Big Sale and New Post.
12-post puzzle · 1080 x 1080 · layered PSD
27. Gold Makeup Puzzle
A white and gold beauty grid with makeup photos and gold script.
12-post puzzle · 1080 x 1080 · layered PSD
Prefer swipeable posts? See our Instagram carousel templates.
Instagram post templates by niche
Ready-made sets for cafes, podcasts, music events, personal brands, gaming, education and gyms.
28. Coffee Shop
Green and orange cafe posts with coffee quotes, a menu post and Our Best Coffee.
12 posts · 1080 x 1080, per the preview · layered PSD
29. Modern Podcast
Purple and yellow podcast posts with artist talks and new song lists; the listing says 7 posts.
7 posts · 1080 x 1080 · layered PSD
30. 90s Music Concert
Yellow and teal retro posts for music concerts, retro parties and vintage fever.
12 posts · layered PSD · Photoshop or Photopea
31. Retro Personal Branding
Brown, teal and orange posts with retro type like Retro Vibes and Always Keep Smiling.
12 posts · layered PSD · Photoshop or Photopea
32. Esport Match
Dark purple gaming posts for match schedules, 10K followers and victory announcements.
12 posts · layered PSD · Photoshop or Photopea
33. Education
Blue and white learning posts with students and Level Up Your Learning headlines.
12 posts · layered PSD · Photoshop or Photopea
34. Gym Membership
Navy and green gym posts with promo offers, coach photos and 70% discounts.
12 posts · layered PSD · Photoshop or Photopea
Instagram quote post templates
Positive quote templates with portraits and soft shapes, for coaches, wellness and lifestyle accounts.
35. Positive Quotes, Plum
Plum, mustard and teal quote templates with portraits and script quotes; the listing says 6 templates.
6 quote templates · layered PSD
36. Positive Quotes, Floral
Lime green quote templates with leaves and portraits; the listing says 6 templates.
6 quote templates · layered PSD
How to use Instagram post templates
- Open the PSD in Photoshop or in Photopea, the free browser editor.
- Replace the photos by double-clicking the smart object layers and pasting your own image.
- Edit the text and colors to match your brand; keep the same fonts across the set.
- Export as JPG or PNG at the template size (File, Export, Export As in Photoshop).
- Post in order for puzzle feeds: upload the last tile first so the grid lines up.
- Save your edited set as a brand kit and reuse it for future posts.
Instagram post design tips
- Use the 4:5 portrait size for most posts; it fills more of the screen.
- Keep text short and big: a headline of a few words that reads on a phone.
- Stick to two or three brand colors so your grid looks consistent.
- Mix post types: tips, testimonials, offers and behind-the-scenes.
- Add a clear call to action such as Save this post, Link in bio or Shop now.
- Reuse designs across channels with our Facebook covers and banner ads.
Frequently asked questions
What size is an Instagram post?
1080 x 1350 pixels for a portrait post (4:5) or 1080 x 1080 pixels for a square post. Stories and Reels are 1080 x 1920 pixels.
How do I use an Instagram post template?
Open the PSD in Photoshop or Photopea, replace the photos and text, then export as JPG or PNG and upload. See the step-by-step guide above.
What is an Instagram puzzle template?
A large design split into 12 square posts. When posted in order, your profile grid shows one connected image.
Can I use these templates without Photoshop?
Yes. They are layered PSD files that open in Photopea, a free browser-based editor.
What are the best Instagram post templates for business?
Clean, consistent sets with tips, testimonials and offers, like Digital Business, Business Growth and the customer testimonial packs above.
Looking for more Instagram templates?
Browse the full collection of Instagram templates.