The brand logo becomes the essential component in business. No one could realize your business if you do not have any logo as an identity. Stay focused on the small community around you first before you are going to widen your business into the world. During COVID 19, customers love to buy anything online and from their local. Therefore, you should learn how to be a part of the community. How to make it happen?
a. Define the Scope Before Deciding Business Logo
Local branding has two words. Local” refers to the scope of your brand’s reach in terms of physical distance and branding refers to the action you did. However, what exactly constitutes “local” is going to be different for every business and every community. In a big city, you will find something different to handle than in the rural area. Just be aware that while “local” might be relative, there is a point
b. Notice the Branding
Branding means the specific actions that you take to shape the public’s perception of your business. It can be said as a public impression through your brand. It is different from marketing or advertising. However, both of them are generally seeking to increase brand awareness and customer conversion.
The brand logo is different from branding itself because the logo focuses on visual imagery. Branding encompasses non-visual elements like the personality and voice of your business. Both are going to make a great public impression and build a strong image of your business.
c. Local Branding in Digital Business
Any business can take advantage of local branding. However, each of its types has something different in its application. There are two general businesses. They are digital businesses and brick-and-mortar businesses.
Digital businesses exist 100% online. They are typically going for a more global reach. They can interact with customers anytime and anywhere. Their staff might even exist all over the world. They have a business logo that has the right or even do not have it. All they have to do is just boost their sales without caring about the rule of building the legal business.
The digital business aims to reduce face-to-face interactions. The digital business has plus and minus sides in both owners and customers. Weak communication brings too many problems to be solved. On the other side, if we talk about the benefits of digital business, we could run a faster business.
I don’t know how to deal with digital business, but to join any community in digital is simpler. You do not have to spend some time to meet up, build correlations, or do anything else. All you should concern is about introducing your brand to others simply.
d. Local Branding in Physical Stores Using The Brand Logo
Brick-and-mortar businesses with a store or office in a physical location, are going to be the most invested in local branding. Their branding efforts will include not only things like a brand logo, store and signage design but in-person relationships with customers and the community.
We would see it in some of world business brands, like IKEA. Even it is started in the local community, today, this company with its special business logo could reach more places in the world. It is important to plant a strong company image to public. Once you did it, people around the world would trust on your brand.
e. Do a Research
Before you are a part of a community, there are some strategies to identify your area such as compiling demographic data, creating buyer personas, and researching your competitors.
For local-specific strategies, you can take advantage of more in-person approaches. This can be as simple as routinely chatting with customers at a cash register about their lives in the community. Gain this technique would help you in handling customers complaints. It s better than using online surveys.
In addition to speaking to people directly, you also want to consider the community as a whole. Familiarity with local politics and issues is essential, as this tells you what people in the area are preoccupied with. Learn about the local community and the history of the community too.
f. Stuck with The Idea? Invest More in Business Logo
Making a brand is not as easy as making a cake. Do some market research and work with some designers. It means to help you on making your business logo. They will help you to secure your basic visual identity assets. In digital brands, they are largely restricted to text and imagery, but in brick-and-mortar businesses, they have so many more branding opportunities in their arsenal. To be a part of local communities, you need to be concerned about everything from the door chime to the interior design to the ambient music to the uniforms employees wear can be tailored towards an unconscious and emotional effect on the visitor. Managing this would involve consulting with an interior and/or clothing designer.
A good sign should fall in line with your logo and branding. It should be legible, memorable, clear about what your business does, and stand out from the surrounding environment.
Depending on your lease, you may also be able to take advantage of the exterior paint, but either way, it is a good idea to provide a point of colour contrast with your sign. If you have any company cars or trucks, a vehicle wrap, even a simple one, allows you to take your signage on the road. It is all that your logo could do for you.
g. Boost Your Branding Assets
The non-visual elements of your brand include voice and personality. While these do come across in written content, offering a real human interaction is the best approach. This means that customer-facing employees are vitally important to brand ambassadors.
When developing training programs, keep the brand front-and-centre rather than to information about how the work itself is performed. Some assets in business do not always need special attention. Something related to the human relationship becomes the most important aspect to concern. There is no problem in business. The bigger you are, the bigger problems may come. If you make a brand and it has a logo, do not ever try to imitate others’ logos. You are in big trouble if you do that.
h. Perform Your Business in Third-Party Apps
Based on the data, 90% of people learn about new businesses online—even local businesses. While third-party apps involve reviews that are out of your control, you can claim your business’s pages. Having pages are allowing you to manage details such as contact information, photos, and responses to negative reviews or questions. However, do not wish to gain much interaction soon.
For images, a professional photographer is a worthwhile investment for showing your brand in its best light. Another third-party medium to pay attention to is local blogs and publications. Getting featured in one of these can take some work and relationship-building. Responding to negative reviews gives you the chance to publicly demonstrate good customer service, turning a bad experience into a winning branding opportunity. Research the publication and journalists to understand the nature of the content they publish and what they are looking for. Later, it is your time to build the image of your business and make it acceptable in public.
i. Why Don’t You Use Local Advertising?
Some local advertising opportunities including billboards and chalkboard street signs may help. Making something adorable? This involves using unconventional branding techniques like creating mural designs or surreal sculptures to create unexpected advertisements on the streets. I don’t know whether it is right or not, but there must be something viral later. It might cause your brand image too, so be careful on trying the non-common local advertising.
Building a business is like how you learn to walk. You should be patient and think about everything in detail. Therefore, trying to research, trial and error becomes the business package. Do not skip one of them.
j. Be Active
Before you raise your sales, you should notice everything inside the community. Make them notice you. Therefore, be active! Join any events in the community and be a part of them. Show them your business logo as much as you could.
If it is possible, invest some money in a community event like being a sponsorship. You will have a space to introduce your brand logo in some parts of the event.
If you are stuck and do not know what to do first, search or see around the good looking logo around you or on our website. UI Creative would be happy to help you. We have plenty of logo templates to choose and you can organize them as you desire. Make sure you invest in it and spend more on other marketing strategies. Join a local community to introduce your brand needs a lot of preparation. I think you should save a lot of money to invest more in your real store and advertisement.