How to Choose a Website Template
A good template saves weeks of design work; the wrong one costs you a rebuild later. This guide gives you a checklist for choosing a website template, the design mistakes to avoid, when to hire a designer instead, and how to make a template your own, with 22 example templates sorted by site type.
Every template on this page:
- A design file (UI template), not a coded theme: you or a developer build the site from it
- Organized, editable layers you can change color by color and section by section
- Formats as stated on each card: Photoshop, Adobe XD, Sketch or Figma
- Preview photos are not included in the download.
Contents
- What is a website template?
- Checklist: how to choose a website template
- Template file formats compared
- Business and corporate website templates
- Online store templates
- One-page and landing page templates
- Templates for events, food and health
- Common website design mistakes to avoid
- Template vs hiring a web designer
- How to personalize a website template
- FAQ
What is a website template?
A website template is a pre-designed layout for a website: the page structure, colors, fonts, buttons and image placeholders are already in place, and you replace them with your own content. Templates come in two main kinds:
- Design templates (UI kits) in Figma, Adobe XD, Sketch or Photoshop. You edit the look, then build the site from the design in a website builder or code. All the examples on this page are this kind.
- Coded templates and themes in HTML/CSS or for a platform such as WordPress, Shopify, Webflow or Wix. You install them and edit the content directly.
A website template is different from a website builder: the builder is the tool that hosts and edits the site, the template is the starting design.
Checklist: how to choose a website template
- Purpose and pages. Write down what the site must do (sell, get leads, show a portfolio, inform) and list the pages you need before you browse. A store needs product, cart and checkout pages; a company site needs at least Home, About, Services and Contact; a campaign may need only one page.
- Design fit. The style should suit your brand and your audience: a law firm and a kids’ brand need different colors, fonts and photos. Judge the layout, not the stock photos, because you will replace those.
- Responsive layout. Most visitors arrive on a phone. Check that the template includes or clearly supports a mobile layout, and that the navigation and buttons still work at small sizes.
- File format. Pick a format your team can edit: Figma or Adobe XD for most designers today, Sketch on Mac, Photoshop (PSD) if that is what you know, HTML or a theme if you want to skip the build step. See the table below.
- Customization. Look for organized, named layers, reusable components or symbols, a clear grid and free or licensed fonts. These make it easy to change colors, fonts and sections without breaking the layout.
- Performance. Big full-screen images, video backgrounds and heavy effects slow a site down. Choose a layout that still looks good with compressed images and a reasonable number of sections.
- License. Check whether you may use it for a client, for several sites or in a product you sell, and whether the photos and fonts in the preview are included. Usually preview photos are not.
- Support and updates. For coded themes especially, a reliable seller with documentation and updates saves time when something breaks.
Free or paid? Free templates are fine for testing an idea, but they are often less complete (fewer pages, no mobile layout, unclear licenses). A paid template is usually worth it when the site matters to your business, because the time you save is worth more than the price.
Template file formats compared
| Format | Edit with | Best for | Next step |
|---|---|---|---|
| Figma | Figma (browser or desktop, free plan available) | Teams, quick edits, sharing with developers | Hand off to a developer or rebuild in a site builder |
| Adobe XD (.xd) | Adobe XD | Designers already using XD files | Hand off or rebuild in a site builder |
| Sketch | Sketch (Mac) | Mac-based design teams | Hand off or rebuild in a site builder |
| Photoshop (.psd) | Photoshop or Photopea | Visual mockups and image-heavy pages | Slice and code, or rebuild in a builder |
| HTML/CSS or a theme | Code editor or the platform (WordPress, Shopify, Webflow) | Launching quickly without a design step | Upload or install, then edit content |
Looking for more polished examples? See our best website design examples, SaaS landing pages and landing page inspiration. The examples below are different templates from those pages.
Business and corporate website templates
Multi-page templates with the five pages most company sites need: Home, About Us, Services, Blog and Contact. Start here if you need a full site, not just one page.
1. Business Development
Dark headers and stat bands around white content sections, with large portrait and team photos. Serious and premium for consultancies and law or finance firms.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
2. Business and Finance Company
Clean white pages with purple sections, portrait photos and a map on the contact page. A friendly, trustworthy look for finance and accounting firms.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
3. Smart Business Solution
White pages with green and dark sections and a portrait-led hero. Good for small agencies and service businesses that want a calm, modern site.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
4. Inceptos Company
A dark teal header and footer around white content sections with office photos. A classic corporate layout for B2B companies.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
5. IT Provider
Dark sections with bright green buttons and icons, mixed with light service pages. Built for IT services, hosting and tech support companies.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
6. SEO Analyst
Light, airy pages with soft blue and red accents and plenty of white space. Suits marketing, SEO and digital consulting services.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
Online store templates
If you sell online, check the page list before anything else: a shop needs product list, product detail, cart and checkout pages, not just a homepage.
7. Fashion Trend
A red and white fashion store with model photos and a product grid with color swatches. Ready for clothing and accessory brands.
10 pages incl. product, cart and checkout · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
8. Jewelry Shop
Dark, elegant pages with close-up ring and necklace photos and a light product grid. Premium for jewelry, watches and handmade goods.
10 pages incl. product, cart and checkout · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
9. Modern Interior Design
A grey and mustard furniture store with chair and sofa product pages and a dark promo band. Fits furniture, decor and lighting shops.
10 pages incl. product, cart and checkout · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
10. Electronic Shop
A white and magenta gadget store with headphones, cameras and laptops in a busy product grid. Good for electronics and accessories.
10 pages incl. product, cart and checkout · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
11. Cosmetic Store
A white store with pink and red accents, rows of makeup products and a store map on the contact page. Its listing names five pages (no cart or checkout), so it suits a brand showcase more than a full shop.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
12. Grocery Store
Fresh green and white pages with vegetable photos, product cards and a contact map. Like Cosmetic Store, its listing has five pages, so add cart and checkout pages if you sell online.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
One-page and landing page templates
One long page with sections instead of separate pages. Choose this for a single product, a campaign, an event or a small local business.
13. Bakery and Cake
A one-page site with a dark hero, bread and pastry photos and a sign-up section. Warm and simple for bakeries and cafes.
One-page layout · 1920 x 5000 px · Photoshop, Adobe XD
14. Natural Cosmetic
An orange and white one-page layout with skincare bottles, benefits and testimonials. Fits a single beauty product or a small brand.
One-page layout · 1920 x 5000 px · Photoshop, Adobe XD
15. Medical Center
A clean white and green landing page with a doctor hero, service icons and team cards. Clear and trustworthy for clinics.
Landing page · 1920 x 5000 px · Photoshop, Adobe XD
16. Nature Coffee Service
A dark teal landing page with coffee photos, a service grid and team section. Moody and inviting for coffee shops and roasters.
Landing page · 1920 x 5000 px · Photoshop, Adobe XD
17. Builder Solution
A construction company landing page with an orange-accented hero and a worker photo, shown on desktop and phone. Supplied for Figma, XD and Photoshop.
Landing page · Photoshop, Adobe XD, Figma
18. Beauty Care
A soft pink landing page with serif headlines, spa photos and service cards. A Figma file for beauty salons and spas.
Landing page · Figma
Templates for events, food and health
Some sites need a look a generic business template can’t give. These show how much a template’s style should match the subject.
19. Wedding Stories
Romantic white pages with red floral corners, couple photos and a countdown, per the preview. For wedding sites, planners and photographers.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
20. Music Live
Dark navy pages with concert and artist photos and bright red and orange highlights. Made for bands, venues and music events.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
21. Organic Food Resto
A dark green and white restaurant site with food photography and a menu layout. Suits restaurants, catering and healthy food brands.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
22. Health Care
Bright white pages with green buttons, doctor photos and service icons. Clean and calm for clinics, dentists and health services.
5 pages: Home, About Us, Services / What We Do, Blog / News, Contact Us · 1920 x 8000 px · Photoshop, Adobe XD, Sketch
Common website design mistakes to avoid
- Starting on the computer. Plan on paper first: the site’s goals, the pages and what each page must do. It exposes pages you don’t need before you design them.
- Overcrowding the page. Pop-ups, auto-playing video, too many fonts and every available widget make a site feel hectic. Keep an element only if you can say what it is for.
- Ignoring the grid. Columns and consistent spacing keep a page tidy. When you add sections to a template, keep them on its grid.
- No visual hierarchy. Visitors should see the most important thing first and find the main button without searching. Make the key headline and call to action the largest, highest-contrast items.
- Inconsistent UI. Use the same button style for the same kind of action and different styles for different ones (a cancel button should not look like submit). Keep colors and fonts the same on every page.
- Making users work too hard. Short text blocks, clear menus and few steps to the goal. Key pages should be a click or two away from the homepage.
- Forgetting accessibility. Readable font sizes, enough color contrast, alt text on images and buttons big enough to tap help every visitor, and search engines too.
- Skipping mobile. Test every page on a phone. A layout that only works on desktop loses most of your visitors.
Typography makes a big difference in all of these; see our best fonts for websites, and for hero images our website background design ideas.
Template vs hiring a web designer
| Website template | Hiring a web designer | |
|---|---|---|
| Cost | Low, a one-time purchase or free | Much higher, from a freelancer’s fee to an agency budget |
| Time to launch | Days to a few weeks | Weeks to months |
| Uniqueness | Shared with other buyers unless you customize it | Designed only for you |
| Fit to your needs | Good if a template matches your pages | Built around your exact goals, content and users |
| Your effort | You (or a developer) edit and build it | The designer leads; you supply content and feedback |
| Best for | Startups, small businesses, campaigns, tight budgets | Complex sites, strong brands, custom features |
A common middle path is to buy a template and hire a designer or developer only to customize and build it.
If you do hire a designer, prepare a short brief first: the site’s goals, budget and deadline, your audience and competitors, a list of pages (a rough site map or wireframe helps), the copy, your logo, fonts and colors, the photos and videos you will supply, and a few websites you like or dislike. Remember that a web designer creates the look, while a web developer builds the working site; small projects often need both, or one person who does both. You can find designers through referrals, freelance platforms, professional networks or design agencies.
How to personalize a website template
- Set your brand basics. Replace the template colors with your brand palette and swap in your logo. Keep the number of colors small.
- Change the fonts. Pick one heading and one body font that match your brand, and apply them through the text styles so every page updates.
- Write your own content. Replace every placeholder heading and paragraph with real copy, so the page sizes fit what you actually say.
- Replace the images. Preview photos aren’t included anyway, so use your own or licensed photos in a consistent style, and compress them.
- Remove what you don’t need, add what you do. Delete unused sections and pages, and build new ones from the template’s existing components so they match.
- Check mobile and accessibility. Review each page at phone width, check contrast and tap sizes, and add alt text when you build.
- Build and test. Rebuild the design in your website builder or hand it to a developer, then test forms, links and page speed before launch.
Personalizing pays off: visitors judge a site by its look, a site that is easy to use keeps them longer, and a unique design makes you look more professional than an unedited template. If you sell plans or services, our pricing table templates can fill the pricing section.
Frequently asked questions
How do I choose a website template?
Start from your goal and page list, then check design fit, responsive layout, file format, how easy it is to customize, performance and the license. The checklist above covers each step.
What is a website template?
A pre-designed website layout with the structure, colors, fonts and placeholders already in place. You replace the content with your own and build or publish the site.
What should I look for in a website template?
The pages you need, a style that suits your brand, a mobile layout, a file format you can edit, organized layers or components, and a license that covers your use.
Is it better to use a template or hire a web designer?
A template is faster and cheaper and works well for most small sites. Hire a designer when you need a unique brand, complex features or a site built around specific users. See the comparison table above.
Can I use these templates in WordPress or Wix?
They are design files, not themes, so you can’t install them directly. Use them as the design and rebuild the pages in your builder, or give them to a developer to code.
Find your website template
Browse the full collection of website and ecommerce templates.