Landing Page Inspiration and Design Examples
A landing page has one job: turn a visitor into a sign-up, a lead or a sale. Below are 36 landing page design examples for inspiration, from SaaS and AI products to finance, portfolios, local businesses, illustration and isometric styles. Each one is an editable template, and we also share the design trends, best practices and tips that make a landing page work.
Every landing page on this page:
- Is an editable design file, not a coded website
- Website and SaaS pages: Figma, and some also Adobe XD and Photoshop
- Illustration and isometric heroes: Adobe Illustrator (AI), isometric also EPS
- Uses free fonts; photos in the previews may not be included
Contents
- What makes a great landing page?
- SaaS and AI landing pages
- Business, finance and marketing landing pages
- Portfolio and creative landing pages
- Landing pages by industry
- Illustration landing pages
- Isometric landing pages
- Landing page design trends
- What to put on a landing page
- Landing page design tips and best practices
- FAQ
What makes a great landing page?
A great landing page is focused on one goal. Unlike a homepage, it has a single message and a single call to action, so every section either explains the offer or removes a reason not to act.
- A clear headline: what it is and why it matters, in one line.
- A strong hero visual: a product screenshot, a photo or an illustration that shows the offer.
- One call to action: repeated down the page, with the same wording.
- Proof: logos, numbers, testimonials or reviews.
- Easy scanning: short sections, plenty of white space and a visible hierarchy.
SaaS and AI landing pages
Software and AI products: a bold headline, a product screenshot or dashboard, feature blocks, pricing and testimonials. Many use dark mode and glowing gradients.
1. Copilot.io AI Generator
A soft lilac AI generator website and dashboard kit with friendly robot mascots and a chat-style prompt box. The preview lists 30 design screens.
Editable Figma file · organized layers
2. Ovalgenius AI Technology
A SaaS landing page kit in electric blue with a dark hero, an AI image gallery and pricing cards. Built at 1440 px wide, per the preview.
Editable Figma file · organized layers
3. Quicky AI Video Editor
A playful purple and yellow landing page for an AI video editor, with an editor screenshot, feature cards and pricing plans.
Editable Figma file · organized layers
4. Afro Digital AI
A dark, futuristic AI landing page with spaced-out “Artificial” lettering, glowing visuals and a pricing section. Dramatic and techy.
Editable Figma file · organized layers
5. AI Power, Dark Purple
A deep purple dark-mode SaaS page with a laptop hero, an “how it works” section and customized pricing. Moody and premium.
Editable Figma file · organized layers
6. GoBusiness AI
A black and neon green landing page with a robot hand hero and green pricing cards. Edgy and high-contrast for AI and automation tools.
Editable Figma file · organized layers
7. Codeweb AI Website Builder
A light purple landing page for an AI website builder, with photo cards, a “how it works” block and pricing. Bright and approachable.
Editable Figma file · organized layers
8. Workflow App
A blue and violet SaaS landing page with an app-in-hand hero, feature sections and simple pricing. A clean template for productivity apps.
Editable Figma file · organized layers
Business, finance and marketing landing pages
Pages that sell a service or a B2B product: clear value proposition, trust signals, numbers and a strong call to action.
9. Onpoint CRM
A CRM website and dashboard kit with charts, income breakdowns and order tables in bright accent colors. The preview lists 51 design screens.
Editable Figma file · organized layers
10. Takszen Task Management
A task management landing page kit in lilac and black with web and mobile layouts. The preview shows 25+ design screens.
Editable Figma file · organized layers
11. Fintech, Dark Green
A dark fintech landing page with lime green accents, a credit card hero, “take control of your financial matters” copy and pricing plans.
Editable Figma file · organized layers
12. Finadv Finance
A warm peach and white finance landing page with smiling people, big numbers and a “how it works” section. Friendly for personal finance apps.
Editable Figma file · organized layers
13. Kepo Financial Management
A clean white SaaS landing page kit with blue accents, phone mockups and pricing cards. Calm and trustworthy for finance tools.
Editable Figma file · organized layers
14. DataDriven Sales
A deep blue SaaS landing page with analytics charts, a “build a strong sales strategy” hero and customer feedback.
Editable Figma file · organized layers
15. MarketHive Digital Marketing
A dark purple digital marketing service page with glossy 3D shapes and mobile layouts. The preview lists 12 design screens.
Editable Figma file · organized layers
16. Ngiklan Marketing
A bold red and coral marketing landing page with stat charts, feature blocks and pricing. Energetic for agencies and ad platforms.
Editable Figma file · organized layers
Portfolio and creative landing pages
Personal brands, photographers, artists and studios. These lean on big photos, dark backgrounds and a strong personality.
17. Personal Portfolio
A dark purple portfolio for a UI/UX designer with a portrait hero, stats and project sections, on desktop and mobile. The preview lists 12 pages.
Editable Figma file · organized layers
18. Gladio Bravo Photography
A dark photography landing page with bold patterned lettering and black-and-white photos on a green backdrop. The preview lists 12 design screens.
Editable Figma file · organized layers
19. Archblue Architect
A dark gray architecture studio website with building photos, services and projects, on desktop and phone. The preview shows a 12-page design.
Editable Figma file · organized layers
20. Personal Digital Art
A light, responsive website for an NFT and digital artist with a green call to action, shown on desktop and phone. Clean and simple for creators.
Figma, Adobe XD and Photoshop files
Landing pages by industry
Ready-made pages for local and service businesses: health, beauty, law, pets, travel, fitness and education.
21. Care Skin Beauty
A pink beauty care website with portrait photos, services and skincare products, on desktop and mobile. The preview lists 12 pages.
Editable Figma file · organized layers
22. Cosmetic Organic
A fresh white and mint website for an aloe vera cosmetic brand, shown on desktop and phone. Natural and clean.
Figma, Adobe XD and Photoshop files
23. Medical Clinic Care
A white and blue clinic website with a doctor hero and a “connecting patients and clinics” headline. Trustworthy for healthcare.
Figma, Adobe XD and Photoshop files
24. Lawyer Firm
A cream and brown law firm website with a lawyer and scales of justice in the hero. Classic and professional.
Figma, Adobe XD and Photoshop files
25. Pet Care
A white pet grooming website with a cat and dog hero and pink accents. Warm and friendly for pet shops and vets.
Figma, Adobe XD and Photoshop files
26. Fitness Fanatics
A white fitness website with a strong “Shape Yourself” hero and orange buttons. Energetic for gyms and trainers.
Figma, Adobe XD and Photoshop files
27. Travel Around the World
A light blue travel landing page with a temple photo hero, popular destinations and traveller photos.
Editable Figma file · organized layers
28. Ontrack LMS
A blue online learning website and dashboard kit with course cards and progress stats. The preview lists 18 design screens.
Editable Figma file · organized layers
Illustration landing pages
Flat, colorful illustrations make a hero section friendly and memorable. These are single hero pages you can edit in Illustrator and reuse in your own site.
29. Creativity for Positive Change
An orange hero with a giant light bulb, pencils and tiny people at work. Warm and inspiring for creative and education brands.
Adobe Illustrator · 1920 px wide · RGB
30. Online Shopping Is Easier
A pink hero with a phone storefront, shopping bags and a cart. Bright and simple for e-commerce.
Adobe Illustrator · 1920 px wide · RGB
31. Web Development
A lavender hero with a blue blob, browser windows, code and gears, with people building a site. Made for agencies and developers.
Adobe Illustrator · 1920 px wide · RGB
32. Team Up and Collab
A purple hero with a team working across desks and charts, under a “Team Up & Collab” headline. Good for collaboration tools.
Adobe Illustrator · 1920 px wide · RGB
Isometric landing pages
3D-looking isometric scenes are a classic for tech, cloud, crypto and smart city products. They are fully vector, so you can recolor and resize them.
33. Cloud Computing
A dark navy page with a neon isometric laptop, cloud and server scene on a magenta background. Futuristic for cloud and hosting.
AI + EPS · 100% vector · 1920 px wide
34. Prepare for Your Transformation
A white and blue page with isometric server towers and people analyzing charts. Clean and corporate for IT services.
AI + EPS · 100% vector · 1920 px wide
35. Welcome to Smart City
A night skyline of glowing pink and cyan isometric towers under a “Welcome to Smart City” headline. Eye-catching for smart city and IoT.
AI + EPS · 100% vector · 1920 px wide
36. Online Payment System
A purple page with an isometric payment platform, coins, cards and a globe. Made for fintech and payment apps.
AI + EPS · 100% vector · 1920 px wide
Landing page design trends
Looking across the examples above, these are the styles modern landing pages use most:
- Dark mode for tech and AI: black or deep purple backgrounds with neon or gradient accents (Afro Digital, GoBusiness, the fintech page).
- Real product screenshots: dashboards and app screens in the hero instead of abstract art (Onpoint CRM, Copilot.io, Ontrack).
- Bold gradients and 3D shapes: glossy objects and smooth color blends (MarketHive, Ovalgenius).
- Card-based layouts: features, testimonials and pricing in rounded cards that also stack nicely on mobile.
- Pricing on the page: most SaaS examples show plans right on the landing page to reduce friction.
- Friendly illustration: flat or isometric scenes for brands that want to feel approachable.
- Mobile-first: almost every kit includes a phone layout next to the desktop one.
What to put on a landing page
| Section | What it does | Example |
|---|---|---|
| Hero | Headline, short subheading, call to action and a visual | Ovalgenius, Medical Clinic Care |
| Logos or numbers | Instant trust: customers, users, results | Finadv, DataDriven |
| Features or benefits | Three to six short blocks with icons | Kepo, Workflow App |
| How it works | Three simple steps from sign-up to result | Codeweb AI, AI Power |
| Testimonials | Real quotes with names and photos | DataDriven, AI Power |
| Pricing | Clear plans with one highlighted option | Quicky, Fintech Dark Green |
| FAQ | Answers to the last objections | Most SaaS kits above |
| Final call to action | Repeat the main offer at the bottom | Every example |
Landing page design tips and best practices
- Write the headline first. Design around the message, not the other way round.
- Keep one goal. Remove the main menu or extra links that lead away from the call to action.
- Make the button stand out. Use one accent color only for calls to action.
- Show the product. A real screenshot or photo converts better than a generic stock image.
- Use readable type. A clean sans serif at 16 px or more for body text; see our sans serif fonts and tech fonts.
- Design for mobile. Check the hero, buttons and pricing cards at phone width.
- Load fast. Compress images and keep animations light.
- Test and iterate. Try different headlines, button text and hero visuals.
Frequently asked questions
Where can I find landing page inspiration?
Collections like this one, design galleries and the websites of companies you admire. Look for pages in your own industry first, then borrow ideas from others.
What makes a good landing page design?
One clear goal, a strong headline, a relevant hero visual, proof such as testimonials or numbers, and one repeated call to action, all easy to scan on mobile.
What should be on a landing page?
A hero with headline and call to action, benefits or features, social proof, how it works, pricing if relevant, an FAQ and a final call to action. See the table above.
Are these landing pages coded websites?
No. They are editable design files: Figma (some also Adobe XD and Photoshop) for the website and SaaS pages, and Adobe Illustrator files for the illustration and isometric heroes. Build the final page in your website builder or code.
Can I use the illustrations on my own website?
Yes. The illustration and isometric heroes are vector files, so you can change colors and text, and export the artwork for your site or ads.
Looking for more landing page designs?
Browse the full collection of landing page templates.