Gift Voucher Templates and Campaign Tips
A good gift voucher brings in new customers, rewards loyal ones and gets cash in the till before the product is even used. Below are 38 printable gift voucher templates grouped by business, from restaurants and spas to fashion, travel and Ramadan offers, plus what to put on a voucher and tips for running a successful gift voucher campaign.
Every voucher on this page:
- 8.5 x 4 inch size with a 0.25 inch bleed
- Editable in Adobe Photoshop and Adobe Illustrator
- CMYK, 300 DPI, ready to print
- Free fonts. Preview photos are not included in the download.
Contents
- What is a gift voucher?
- What to put on a gift voucher
- Gift voucher size
- Restaurant and cafe gift vouchers
- Spa, beauty and salon gift vouchers
- Fashion and retail gift vouchers
- Hotel and travel gift vouchers
- Event, entertainment and experience vouchers
- Ramadan gift vouchers
- Holiday and seasonal gift vouchers
- Elegant and all-purpose gift vouchers
- Tips for a successful gift voucher campaign
- Gift voucher design tips
- FAQ
What is a gift voucher?
A gift voucher is a printed or digital card that can be exchanged for a product, a service or an amount of money at a business. It can carry a cash value (“$50 gift voucher”), a discount (“30% off”) or a specific item (“one spa treatment”).
Businesses use vouchers in two ways. Gift vouchers are bought by one person and given to another, so the business gets paid up front and often gains a new customer. Promotional vouchers (also called coupons or discount vouchers) are handed out for free to bring people in, reward loyal customers or clear stock.
A gift voucher is close to a gift certificate. In everyday use, a gift certificate is usually a formal, often A4 or letter-size document, while a voucher is a smaller card or ticket with a code, an expiry date and terms. If you need the formal kind, or an award, see our certificate design templates.
What to put on a gift voucher
- The value or offer: a cash amount, a percentage off or the exact product or service. Make it the biggest thing on the front.
- A unique code or serial number: so each voucher can be tracked and used only once. A QR code or barcode makes it faster to redeem.
- Expiry date: a clear “valid until” date. Check local rules, as some countries set a minimum validity for paid gift vouchers.
- Terms and conditions: where and how it can be used, whether it can be combined with other offers, and whether it can be exchanged for cash.
- Branding: logo, colors and a photo that shows what the voucher is for.
- Contact details: address, phone, website or booking link.
- To and from lines: for vouchers sold as gifts, a space for the recipient’s and buyer’s names.
Most of the templates below already include a front with the offer and a back with terms, a code or QR area and contact details, so you only need to replace the text.
Gift voucher size
There is no single standard size for gift vouchers. Every template on this page is 8.5 x 4 inches with a 0.25 inch bleed: a wide, ticket-like card that fits in an envelope or a wallet and leaves room for a photo and a stub. The previews show a front and a back for each design.
If you need a voucher in another size, Illustrator files can be resized, but check the layout and bleed before printing. For a social media or email version, rebuild the front as a post with our Instagram post templates.
Restaurant and cafe gift vouchers
Food is the easiest thing to sell with a voucher: a photo of the dish does most of the work. These designs leave room for a hero photo, the offer and a short menu or opening hours on the back.
1. All You Can Eat Restaurant
A dark navy voucher with a spread of dishes, “All you can eat” in yellow script and a red 50% off badge. The back carries the terms and a QR code, good for buffets and family restaurants.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
2. BBQ Restaurant
Dark brown with a flame-grilled steak photo and a tear-off stub that repeats the 50% discount next to a barcode. Made for steakhouses, grills and BBQ joints.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
3. Coffee Mate
Coffee beans and a latte photo on one side, a bright orange discount panel with a 75% off box on the other. A simple, warm layout for coffee shops and cafes.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
4. Delicious Discount Food
A red and yellow design with a burger photo and a “Gift Voucher $10” headline, plus a back with small hexagon photos of the menu. Suits fast food and casual dining.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
5. Pizza Special
Black and yellow with a big pizza photo, a red 50% off band and a date line. Bold enough to work as a handout or a box insert for a pizzeria.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
6. Bread Shop Voucher
Cartoon toast characters on a cream background with a 35% off tag and three numbered terms on the back. A friendly, illustrated option for bakeries.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
Spa, beauty and salon gift vouchers
Spa days, facials and haircuts are classic gifts, so these vouchers are bought for someone else as often as they are used to win new clients. Keep them calm, clean and personal.
7. Skin Care Treatment
A cream voucher with terracotta arches, a script “Voucher” title, “Skincare treatment” and a 70% discount. Soft and elegant for spas and skin clinics.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
8. Body Treatment
White with orange and blue shapes, a portrait photo, a “For Facial Treatment” line and a barcode on the terms side. A modern look for beauty salons and facial studios.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
9. Cosmetic Sale
Dark green with natural skincare and aloe photos, a “Special Voucher” serif title and a gold 50% off badge. Fits organic beauty brands and cosmetic shops.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
10. Barbershop Discount
Dark brown with a bearded client photo, a 20% discount, Monday to Friday opening hours and a strip of barber photos on the back. Made for barbershops.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
Fashion and retail gift vouchers
Shops use vouchers as store credit, birthday gifts and sale invitations. Most of these show a clear cash value or discount next to a product or model photo.
11. Fashion Item
A tall, vertical voucher in orange and navy with a big “$100 for selected item” value, valid-from dates and a barcode. Different from the usual wide format.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
12. Elegant Fashion Sale
White and pink with a model in a floral dress, a serif “Fashion Gift Voucher” title and 70% off. Light and elegant for boutiques.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
13. Women Fashion Sale
A pink to orange gradient with a shopper holding bags and a $100 value tag. Cheerful and easy to read for women’s fashion stores.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
14. Street Wear Fashion
White with a sneaker photo, a red “Gift Voucher” title, a QR code and a $100 value. Clean and sporty for streetwear and shoe stores.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
15. Men’s Style
Purple with a man’s portrait in a circle frame, a 30% off offer and a QR code. Made for menswear shops.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
16. Interior Sale
Navy and yellow with living room photos, a $125 value and a barcode stub. Fits furniture, home decor and interior shops.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
Hotel and travel gift vouchers
Hotels and travel companies use vouchers for stays, upgrades and holiday packages. These leave room for a destination or room photo and the booking terms.
17. Hotel Vacation
Dark green and yellow with a bright hotel room photo and a large 70% voucher figure. Good for hotel stays and staycation offers.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
18. Hotel Promotion
Purple with faceted shapes, a 35% off headline and a white stub with a barcode. A graphic, photo-free option for hotels and resorts.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
19. Holiday
Blue and white with sunny pool and holiday photos and a red $50 voucher badge. Bright and fun for travel agencies and holiday packages.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
20. Traveler
Light green with photos of a traveller with a camera, a script “Voucher” title and a 50% off circle. Suits tour operators and travel photography.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
Event, entertainment and experience vouchers
Experience vouchers sell a night out or a service rather than a product. Ticket-style layouts with a stub work well here.
21. Jazz Night
A cream ticket-style voucher with line drawings of a saxophone player, a $25 ticket badge and a stub with a QR code. Includes “How to claim” and terms on the back.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
22. Movie Voucher
Yellow and black with cartoon popcorn and soda characters, a 50% off badge and three numbered terms. Playful for cinemas and film events.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
23. Art Exhibition
Maroon with colorful illustrated masks and a ticket stub for row, seat and gate. Made for galleries, exhibitions and shows.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
24. Wedding Photography
Dark teal with wedding couple photos in round frames and a gold 30% off badge. For wedding photographers and studios selling packages.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
Ramadan gift vouchers
Ramadan and Eid are among the biggest gift and sale seasons of the year. These designs use lanterns, crescents, mosque shapes and warm colors, and leave room for an iftar menu or a sale offer.
25. Ramadan Special Sale
A cream and maroon voucher with hanging lanterns, a food photo, a script “Special Sale” title, 50% off and a QR code. Works for bakeries, cafes and shops.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
26. Special Ramadan Voucher
Deep navy with a mosque silhouette, leaves and an “up to 70% off” line. A calm, classic Ramadan look.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
27. Ramadan Karem
Warm brown and orange with palm trees, a script “Ramadan Karem” title, a buy 1 get 1 badge and a free entry tag. Suits events and bazaars.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
28. Modern Ramadan Theme
Royal blue with a gold mosque in a circle, a serif “Gift Voucher Ramadan” title, 30% off and a QR code with terms on the back.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
29. Ramadan Special Sale, Fashion
Blush pink and maroon with a model in a hijab inside a star-shaped frame and a $100 special sale value. Made for modest fashion stores.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
30. Ramadan Kareem Sale
Beige and dark brown with fashion photos, a 40% sale headline and a $100 value on the back. Another option for clothing shops.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
Holiday and seasonal gift vouchers
Seasonal vouchers give people a reason to buy now. Plan them around the dates your customers already shop: Easter, summer, Halloween and the end of the year.
31. Easter Egg Hunt
Green and navy with a cartoon bunny, painted eggs, a 50% off badge and a QR code. Fun for Easter sales and family events.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
32. Halloween Party
Purple with skulls, gravestones and bats, a 60% off line and a buy 1 get 1 offer. Works as a party ticket or a Halloween sale voucher.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
33. Summer Sale
Cream and teal with a watermelon illustration, “Summer Sale” lettering and 60% off. Bright and simple for summer promotions.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
34. End Year Sale
A purple gradient with fluid shapes, an “End Year Sale” 60% off tag and a barcode. For year-end and New Year clearance.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
Elegant and all-purpose gift vouchers
Not tied to one industry, these are easy to brand for any business, from jewellers to consultants. Black and gold reads as premium; clean white layouts suit almost anything.
35. Exclusive Black Design
Black with thin gold lines, a script “Exclusive Gift” title and 70% off in gold. A luxury look for premium shops and VIP offers.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
36. The Exclusive
Black with an art deco gold border and “The Exclusive 50% off” in spaced capitals. Formal and classic.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
37. Limited Brand Offer
White with colorful blobs, a navy circle showing “Value $150” and a boxed serif “Gift Voucher” title. A cheerful all-rounder with a clear cash value.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
38. Minimalist Shape Design
White and navy with layered red and teal curves, a script “Gift Voucher” title, 50% off and a barcode. Clean and easy to rebrand.
8.5 x 4 in · 0.25 in bleed · CMYK, 300 DPI · Photoshop and Illustrator
Tips for a successful gift voucher campaign
- Know who the voucher is for. Decide whether you want new customers, repeat visits or a quick sales boost, and design the offer for that person. A voucher for parents of young children needs a different offer and look than one for office workers.
- Share it everywhere your customers are. Online: your website, social media, email list and marketplace pages. Offline: the counter, menus, receipts, shopping bags and partner businesses near your customers.
- Boost it with paid social ads. Organic posts only reach your followers. A small ad budget puts the voucher in front of new people, and a voucher makes a strong prize for social media giveaways.
- Time it with special days. Holidays, Ramadan and Eid, Valentine’s Day, Mother’s Day, Black Friday and the end of the year are when people already plan to spend and look for gifts.
- Run more than one offer, but do the maths. Different vouchers for different products or audiences can run at the same time. Work out the cost of each discount and how many vouchers you can honor before you print.
- Make the offer and the rules crystal clear. If it is “buy one get one free”, say which items are included. State the expiry date and any limits up front to avoid disputes at the till.
- Set a deadline and remind people. An expiry date creates urgency. Post reminders a few days before the offer ends.
- Track every voucher. Use unique codes, QR codes or a different code per channel, so you can see which channel, offer and design brought people in, and work out the return on the campaign.
To promote the campaign itself, pair the voucher with a matching flyer design or social post, and hand out your business card with printed vouchers.
Gift voucher design tips
- Lead with the value. “$50” or “30% off” should be readable from arm’s length.
- Show what people get. A photo of the dish, the treatment or the product sells the voucher better than a generic pattern. A simple, well-known item may not need a photo at all.
- Match the audience. Bright colors and illustrations suit families and young customers; black, gold and serif type suit luxury brands.
- Keep the back for details. Put terms, code, expiry and contact information on the back so the front stays clean.
- Use your brand colors. A voucher should look like it comes from your business, not from a template.
- Print on good stock. A heavier card or a matte or soft-touch finish makes a paid gift voucher feel worth the money.
| Business | Typical offer | Design tip |
|---|---|---|
| Restaurant or cafe | Cash value, set menu, buy one get one | Use a large photo of a signature dish |
| Spa, salon or barber | A named treatment or package | Soft colors, lots of white space, a calm photo |
| Fashion or retail | Store credit or % off | Model or product photo, bold value |
| Hotel or travel | A stay, upgrade or package | Destination or room photo, clear booking terms |
| Events and experiences | Ticket or entry | Ticket-style layout with a stub and QR code |
Frequently asked questions
How do I make a gift voucher?
Pick a template, open it in Photoshop or Illustrator, replace the logo, colors, photo and text, add a unique code and an expiry date, then export a print-ready PDF and print it on card stock, or export a JPG or PNG to send by email.
What should a gift voucher say?
The value or offer, a code, the expiry date, short terms and conditions, your branding and contact details, and for gifts a “to” and “from” line. See the full checklist above.
What is the difference between a gift voucher and a gift certificate?
They do the same job. A gift certificate is usually a larger, more formal document, while a gift voucher is a smaller card or ticket with a code and terms. For formal certificates and awards, see our certificate templates.
What size is a gift voucher?
There is no standard size. All templates on this page are 8.5 x 4 inches with a 0.25 inch bleed.
How do I run a successful gift voucher campaign?
Know who the voucher is for, choose an offer you can afford, share it where your customers are, time it around holidays and track each voucher with a unique code. See the full list of tips above.
Can I edit these vouchers in Canva or Word?
No. They are Adobe Photoshop and Adobe Illustrator files. Preview photos are not included; use your own photos or licensed stock.
Need more voucher designs?
Browse the full gift voucher collection, from restaurants and spas to seasonal sales.