Facebook Cover : One Of Social Media Style Guide And Why You Need That

Social media becomes the real business kingdom today. We notice two of the biggest social media community. They are Facebook and Instagram. To differ your social media from others, you should manage something different in your Facebook Cover, Instagram Stories Template, and Instagram Post Template. When all of them are arranged well, welcome to the social media style guide. 

Social Media Style Guide: Why You Should Know That?

Before applying this style to you, you need to know what it is. A social media style guide is a document that details the language, grammar, tone and personality of your brand on various social platforms. If there is a company you follow on social media whose posts are continuously recognizable, it seems like they have good components on their posts. This means they are going by a set of guidelines that keep in line with their brand style and voice. So do you know now why you need that?

Why You Need Social Media Style Guide in Your Facebook Cover?

As a beginner in social media, you would like to use Facebook is to reach a lot of your friends or to build a wider engagement in the digital community. However, to use it professionally, you have to follow the style guide. One of the most important and compelling reasons for having a social media style guide is to be consistent. A person or an organization that uses various styles, content, or tone on social media platforms could put off or confuse your audience. Changing it too often also would build an unprofessional impression of your business. Ensuring your brand voice across all social media platforms will help you stand out and build a strong relationship with your audience. So, we are not only speak out about Facebook but we more concern to Instagram. It is because the use of Instagram becomes popular now especially during the launch Instagram store. Everyone could open his store in digital concept. Even the competition is hard, you should win audiences heart soon.

Before You Start On Having Instagram Post Template

After you dedicate your life and business to Facebook, it is time to notice Instagram. Just like how you manage your Facebook cover, you need to be consistent in your Instagram stories template too. 

As with any project, research is the best place to get started. Do not skip these basic components too:

• Your brand’s image: in this part, you need to be concerned about your followers’ impression of your brand. 
• Pick your platforms: Whether you want to use Instagram or Facebook, make sure you pay attention to each detail of it. 
• Competitors: Well, in business, sometimes you need to learn from competitors. Check what they have done to their followers. 
• Collect visual examples! Mix and match some visual content. They could boost your sales if you know how to deal with them. Sometimes you need to concern more than them. Evaluate the contrast, font colour, font size, and font type before you post. The aim of to post is to inform, to persuade, and to sell something. Make sure those messages deliver well to the audience.

Being too strict with your post will make your social media become less friendly. Do not use too many words because it seems bored. Your audience should read the post in detail and they will not skip it.

Prepare an Amazing Consistent Instagram Post Template

Instagram post template is the way to engage your followers regularly. You can share stories every day and this is the way to keep consistent. 

If your username is consistent too then it’ll be easier for users to find you on all platforms. It is time to define what content you will post on each platform. For example, job postings on Facebook, but behind the scenes only be for Instagram. 

Make note of character limits for each platform in your style guide. And just because a platform doesn’t have a character limit, it doesn’t mean you shouldn’t add one in your social media style guide. You might say your Facebook posts have a maximum of two paragraphs, and Instagram a maximum of one sentence and one or two emojis are enough.

Note down all the social media image sizes as well as how you want your images to look. You can play with bright colours as a background and darker colours for content. If you want to have a consistent template, hire professional to help you or you can start to make it by yourself. 

Let us calculate your spend to boost sales in social media. If you hire professional, think about his salary. On the other hand, get the ready template seems practical. You are better to invest some money for it.

Applying Social Media Style Guide on Your Post Facebook and Instagram

Be careful to write on social media because many people would read it. Some of the things you should consider are:

a. Tone and Voice

This is about the kind of voice you want followers to pick up on. Brainstorming keywords is a good place to begin forming a style and overall tone, so for example, your brand’s attitude could be funny, irreverent, cheeky. It could be a more conservative and professional approach to your brand. 

It’s worth making sure that the style you choose translates well across your chosen social platforms. It may need to be adapted for situations such as toning it down a notch for more professional sites.

b. Inclusive Language

It is important to think about how we communicate, how we refer to people, who we include in our communication. It’s best to take the time now to explore and define how your language will be inclusive, rather than fumbling, later on, to shoehorn it in.

To talk about language means we should range our audiences. Social media has a tool to help you check your followers age, sex, and area. Those report would help you to decide the suitable language to have.

Save some reports of your social media traffics. They will help you to evaluate your step in social media. No matter where and when you want to post, you could done it fast. It is because you already know what to reduce and what to increase in your post. Everyone could receive it then.

How Important Language in Facebook Cover, Instagram Stories Template and Instagram Post Template?

 Keep your language consistent whether you want to use the British or American language. You don’t need to write out every single spelling you prefer, but just adding in your social media style guide that you use American spelling is enough.

This goes for grammar and punctuation too. If you want to use emoji, you can do it as long as you are not overused.  Emojis are becoming a regular occurrence now, frequently being used by a large proportion of brands. They’re often used to illustrate or punctuate and can prove to be a useful tool in making your posts more noticeable.

Hashtags go hand-in-hand with social media. They’re almost a necessity because they’re an excellent way for users to find your brand. It’s also a great way to collect posts for a certain campaign and product for users to quickly access and find other testimonials or posts on your product or business.

You could also take advantage of the momentum a trending hashtag might have. Be wary though, don’t just use popular or trending hashtags if it doesn’t suit your brand or product. It will come across as out of touch and just turn customers away. And always check the hashtags you choose to use to promote a campaign or your product. 

So, language in social media has a high impact on your company image and followers perception. Using formal language attracts more professionals and adults. If your followers and market target is teenagers, you need to use less stressful language. Make anyone who read your post could receive the information easily.
Social media style, in this case of Facebook Cover, needs special attention to the post. You should notice the right size, the right format, and the right template.
On the other hand, for the Instagram stories template, you should find the one that is appropriate to your brand. I mean if your brand uses red in most of its logo colours, you need a template in the same colour. If there is some element to insert in your logo, do the same in your template. Make sure that everyone who sees that notices if it is your brand.

Do the same on your Instagram post template. At a glance, your followers should notice if it is you. It sounds complicated for beginners. You do not have to be panic. Let UI Creative helps you to kill your stress. Just find the most appropriate template here and in some minutes you already could have a wonderful social media appearance.