Business Profile Examples and Templates
A business profile tells people who you are, what you do and why they should work with you, in a few well-designed pages. Below we explain what a business profile is, what to put in it and how it differs from a company profile and a business plan, followed by 25 business profile templates grouped by style, and a step-by-step guide to writing your own.
Every template on this page:
- A4 size, 12 pages including front and back cover
- Adobe InDesign files (INDD and IDML) plus a PDF
- CMYK, 300 DPI with 3 mm bleed, ready to print
- Free fonts. Preview photos are not included in the download.
Contents
- What is a business profile?
- What to include in a business profile
- Business profile vs company profile vs business plan
- Business plan company profiles
- Business profiles with charts, tables and timelines
- Professional corporate business profiles
- Showcase profiles with team, clients and case studies
- Creative business profiles
- How to make a business profile
- FAQ
What is a business profile?
A business profile is a short professional document, printed or PDF, that introduces a business to customers, partners, investors or suppliers. It sums up who the business is, what it offers, who runs it and what it has achieved, usually in 4 to 16 pages with photos and simple infographics.
The term is often used interchangeably with “company profile”. In practice a business profile is the same kind of document, sometimes shorter and more sales-focused, and used by small businesses as well as large companies. For a deeper look at layouts, see our company profile templates and the company profile format guide.
What to include in a business profile
- Company overview: name, what you do, where you operate, when you started and how big you are. A few sentences, not a page.
- Mission and vision: why the business exists and where it is going.
- Products and services: what you sell and who it is for, with the main benefit of each.
- Team: the founders or key people, with photos and one-line roles.
- Track record and case studies: results, milestones, numbers and one or two short project stories.
- Clients and partners: logos, testimonials or a short client list.
- Contact details: address, phone, email, website, social accounts or a QR code.
Need help with the first section? Our company overview examples show how to sum up a business in a few lines.
Business profile vs company profile vs business plan
| Business profile | Company profile | Business plan | |
|---|---|---|---|
| Main job | Introduce the business and win trust | Introduce the company in detail | Explain the strategy and prove it can make money |
| Reader | Customers, partners, suppliers | Clients, partners, tenders, investors | Investors, banks, the founders |
| Typical length | 4 to 12 pages | 8 to 24 pages | 15 to 40 pages |
| Key content | Overview, services, team, clients, contact | History, mission, services, projects, certifications | Market analysis, financial projections, timeline |
A company profile in a business plan is the section near the start that describes the company: legal name, ownership, location, history, mission and what it sells. It is short, usually one or two pages, and the rest of the plan builds on it. The business plan templates in the first two groups below combine both: a company introduction followed by market, financial and timeline pages.
Business plan company profiles
These profiles are laid out like a short business plan. The cover says “Business Plan”, and the inner pages per the preview cover the company, business ideas, global market, financial projection and a timeline. They suit startups and small businesses that need to present the company to investors, banks or partners.
1. Blue Business Plan Profile
A tall navy band with “Business Plan” set vertically next to a laptop photo, with ochre accents on the inner pages. Serious and tidy, good for consulting or finance businesses.
A4 · 12 pages · InDesign (INDD and IDML) + PDF
2. Blue White Business Plan Profile
A white cover with a navy and blue column, a large vertical year and a photo of two colleagues. Dark navy pages alternate with white ones inside, with bar charts on the financial pages.
A4 · 12 pages · InDesign (INDD and IDML) + PDF
3. Brown Blue Business Plan Profile
Navy and warm brown color blocks with a vertical year on the cover and black-and-white photos inside. A calm, classic look for professional services.
A4 · 12 pages · InDesign (INDD and IDML) + PDF
4. Green Business Plan Profile
A forest green and tan design with a team meeting photo on the cover and framed photo pages inside. Natural and friendly, a good fit for agencies or sustainable brands.
A4 · 12 pages · InDesign (INDD and IDML) + PDF
5. Olive and Navy Business Plan Profile
A navy title bar over a glass building photo, with an olive green panel for the year and key points. Corporate but fresh, with olive accents on the inner pages.
A4 · 12 pages · InDesign (INDD and IDML) + PDF
6. Orange Business Plan Profile
Teal and orange triangles frame an open-plan office photo and a serif “Business Plan” title. The inner pages carry the same angled shapes and a world map on the market page.
A4 · 12 pages · InDesign (INDD and IDML) + PDF
Business profiles with charts, tables and timelines
This set (all branded “Horus” in the previews) puts more weight on numbers: financial projection tables, percentage charts, global market pages and a project timeline drawn as a Gantt-style bar chart. Use one when the profile has to prove growth, not just introduce the company.
7. Blue Ocean Business Plan Profile
A bright blue cover with a skyscraper photo and a QR code, and blue stat callouts and a colored timeline chart inside. Clear and modern for tech or growth companies.
A4 · 12 pages · InDesign (INDD and IDML) + PDF
8. Horus Business Plan Profile
A white cover with a curved building photo and a thin red frame around the title. Inside, mint and red charts and a dark timeline page break up the tables.
A4 · 12 pages · InDesign (INDD and IDML) + PDF
9. Elegant Business Plan Profile
A high-rise photo, a navy side panel and a white title box on the cover, with navy table pages and a blue timeline inside. Formal and well suited to corporate reports.
A4 · 12 pages · InDesign (INDD and IDML) + PDF
10. Striped Business Plan Profile
Bold black-and-white diagonal stripes with a red title make this the most graphic cover of the set. The inner pages are cream with red data highlights and a timeline.
A4 · 12 pages · InDesign (INDD and IDML) + PDF
Professional corporate business profiles
Classic company profile layouts with a photo cover, an introduction and an about-us spread. They work for most service businesses that want to look established and trustworthy.
11. Business Services Profile
A black-and-white city aerial photo over a deep blue cover, with blue headings on the introduction spread. Simple and corporate for B2B service companies.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
12. Business Specialist Profile
Sky blue angled panels over a grey meeting room photo, with a blue introduction block and a preface tab on the inner page. Clean and light for consultancies.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
13. Finance Case Services Profile
A city skyline cover and a spread with a businessman portrait under a blue “About” banner. A confident layout for finance, insurance or legal firms.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
14. Professional Companies Profile
A loft interior photo with blue triangle patterns on the cover and a “Quick Brief” spread inside. Suits architecture, property and construction businesses.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
15. Business Consultant Profile
Deep green triangles and black-and-white portraits, with a green quote box on the introduction page. Professional with a personal touch for consultants and advisors.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
16. Business Planner Profile
A dark charcoal cover and a black “All About Our Company” spread with a moody portrait. Bold and minimal for tech, security or creative firms.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
Showcase profiles with team, clients and case studies
If you want a professional showcase of your work, choose a profile with pages for the team, clients, projects and a case study. Both of these show those pages in the preview.
17. Business Urban Profile
A landscape profile in charcoal and terracotta, with pages for services, team, future plan, clients, projects and a case study per the preview. Good for agencies and studios.
A4 landscape · 12 pages · InDesign (INDD and IDML) + PDF
18. Company Profile Agency
Lime green and dark olive with rounded photo frames, with service, team, client, project and study case pages plus a thank-you page with a QR code. Friendly and lively.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
Creative business profiles
Bolder colors, angled shapes and big photos. These suit creative agencies, startups and brands that want the profile to feel more like a showcase than a report.
19. Business Analysis Profile
Red and purple angled shapes over a tech photo, and a zebra crossing photo with a pull quote on the spread. Energetic for digital and tech companies.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
20. Study Case Project Profile
A black-and-white railway photo with a pink-to-purple gradient strip and a quote on the cover. The striped crowd photo inside keeps the bold, urban feel.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
21. Business Spring Up Profile
Purple panels over black-and-white office photos, with a quote on the introduction page. A modern pick for startups and coworking spaces.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
22. Creative Planner Profile
A circular city photo with lime green rings and a round portrait on the about-us spread. Fresh and playful while still clean.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
23. Corporate Information Profile
Orange and red triangles over a portrait on the cover, with an orange quote on the introduction spread. Warm and eye-catching for marketing or events businesses.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
24. Finance Product Services Profile
A bold orange cover and an orange spread with a white world map and location figures. Good for companies with offices or customers in several countries.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
25. House Decoration Profile
Slate blue and orange shapes around a team photo, with the orange shape repeated on the introduction page. Suits interior, renovation and home service businesses.
A4 portrait · 12 pages · InDesign (INDD and IDML) + PDF
How to make a business profile
- Decide who will read it. A profile for customers sells; one for investors or tenders proves. That choice decides which sections get the most space.
- Write the overview first. Three to five sentences on what you do, for whom and what makes you different. Everything else expands on it.
- Gather the facts. Services, team photos, client logos, key numbers and one or two case studies.
- Pick a template that fits your brand. Match its colors to your logo, and choose one with pages for what you need, such as team, timeline or financial tables.
- Replace the placeholder text and photos. Keep paragraphs short and use headings, numbers and photos to carry the story.
- Add a clear contact page. Make it easy to call, email or visit your website.
- Proofread and export. Export a print PDF with bleed for the printer and a smaller PDF for email and your website.
If you need a shorter piece for events or mailings, see our company brochure templates; for a yearly results document, see our annual report templates.
Frequently asked questions
What is a business profile?
A business profile is a short document that introduces a business: what it does, who runs it, what it has achieved and how to contact it. It is used to win customers, partners and investors.
What does a business profile look like?
Most business profiles are A4 brochures of 4 to 16 pages: a cover with the logo and a strong photo, an overview or about-us page, services, team, projects or clients, and a contact page on the back. The templates above show many styles.
What is the difference between a business profile and a company profile?
Very little. Both introduce a business. “Company profile” is the more common term for established companies, while “business profile” is often used for small businesses and shorter, more sales-focused versions.
What is a company profile in a business plan?
It is the section of a business plan that describes the company: name, ownership, location, history, mission and products or services. It is usually one or two pages near the start of the plan.
How long should a business profile be?
Long enough to cover the essentials and no longer. For most businesses 8 to 12 pages works well, and every template on this page has 12 pages including the covers.
Can I edit these templates in Word or Canva?
No. They are Adobe InDesign files (INDD and IDML), so you need Adobe InDesign to edit them. A PDF is included for reference. Preview photos are not included; use your own or licensed stock photos.
Looking for more business profile designs?
Browse the full company profile collection, all ready to edit in InDesign.