Agency Company Profile Templates and Examples
An agency profile is often the first thing a client sees before a pitch, so it has to show your work, your people and your results in a few pages. Below are 14 editable company profile templates for marketing, advertising, creative and social media agencies. We also cover what to include, with a sample agency description you can adapt.
Every template on this page:
- A4 size, 12 pages including front and back cover
- Adobe InDesign files (INDD and IDML) plus a PDF
- CMYK colors, ready to print
- Preview photos are not included in the download.
What is an agency profile?
An agency profile is a short company profile for a marketing, advertising, creative or digital agency. It introduces the agency, its services and team, and proves its value with client work and results. Agencies send it before a pitch, attach it to tenders and RFPs, and share it with new leads after a first call.
Some agencies call it a credentials deck or creds deck. The content is the same: who you are, what you do, who you have done it for and what happened as a result.
What to include in an agency profile
Here is how the sections usually map onto a 12-page template like the ones below:
- Cover: logo, agency name and a one-line positioning statement.
- About us: when you started, where you are based, team size and what makes you different.
- Services: strategy, creative, media, social, content, web. Group them into three to five clear offers.
- Clients: a page of logos, ideally from well-known brands or from the prospect’s industry.
- Case studies: two or three campaigns, each with the brief, your idea and the result in numbers.
- Process: how a project runs from brief to report, so clients know what working with you looks like.
- Team: founders and department heads with photos.
- Awards and partners: industry awards, Google or Meta partner badges, memberships.
- Contact and back cover: email, phone, website, portfolio link and social accounts.
For a general section-by-section walkthrough, see our company profile format guide.
Agency profile sample description
The about us page is where most agency profiles say too little or too much. Here is a sample for a fictional advertising agency. Replace the names and numbers with your own.
About Brightline Creative
Brightline Creative is an independent advertising and digital marketing agency founded in 2014. We help consumer brands grow through campaigns that combine creative ideas with performance media, from brand strategy and video production to social media and paid search.
Our team of 30 strategists, designers and media buyers has run more than 200 campaigns for brands in food and beverage, retail, travel and banking. Last year our clients saw an average 38% increase in online sales from campaigns we managed.
What we believe: good ideas should be measurable, and every campaign should be judged by what it did for the client’s business.
The sample works because it says what kind of agency this is, who it works for and what results it gets, all in the first two paragraphs. Leave out generic claims like “passionate team of creatives”. Every agency writes that, so it tells the reader nothing.
Marketing and advertising agency profiles
These layouts give space to services, results and client logos, which is what brand managers look for when they shortlist a marketing or advertising agency.
1. Digital Marketing Agency Company Profile
Warm grey and black with black and white architecture photos. It has pages for about the company, services, the team, client testimonials, a future plan with growth charts and a case study, so you can show both strategy and results.
A4 · 12 pages · InDesign + PDF
2. Marketing Agency Company Profile
Black with crimson accents and dramatic photos. Inside are pages for introduction, about us, clients, projects, services, team, future plan charts and a case study. A strong fit for advertising and performance marketing agencies.
A4 · 12 pages · InDesign + PDF
3. International Business Agency Company Profile
Plum purple and pink with rounded shapes. It covers introduction, team, highlights with charts, clients, projects, a case study and a world map, which suits agencies that work with clients in several countries.
A4 · 12 pages · InDesign + PDF
4. Modern Marketing Company Profile
A clean white and teal layout with pages for introduction, about us, clients, projects, services, team, company highlights and a get in touch page. Good for marketing consultancies that want a calm, corporate look.
A4 · 12 pages · InDesign + PDF
5. Red Orange Modern Company Profile
A deep red creative agency cover with orange accents and a bold architecture photo. Inside are pages for clients, team, history, director statement, case study and profit, for agencies that want to look confident.
A4 · 12 pages · InDesign + PDF
6. Black Orange Modern Company Profile
Black and bright orange with a large condensed headline. The high-contrast pages make campaign photos stand out, which works for advertising agencies and production houses.
A4 · 12 pages · InDesign + PDF
Creative and design agency profiles
Creative studios sell taste, so these profiles keep the text short and let the images do the work.
7. Digital Art Studio Agency Company Profile
Bright yellow and blue with dot patterns. It includes introduction, about us, team, highlights, clients, projects and a study case page with charts. Playful enough for a design or social media studio, structured enough for corporate clients.
A4 · 12 pages · InDesign + PDF
8. Creative Digital Company Profile
A navy and blue creative agency cover over a black and white skyline. The structured inside pages suit digital agencies that want to look established.
A4 · 12 pages · InDesign + PDF
9. Blue Orange Modern Company Profile
A navy creative agency cover with a black and white tower photo and orange accents inside. Blue reads as trustworthy, so this one works well for agencies that pitch to banks, insurers and B2B brands.
A4 · 12 pages · InDesign + PDF
10. Green Future Company Profile
Dark green and olive with large photos and a creative agency cover. A good choice for interior, architecture and sustainability-focused studios.
A4 · 12 pages · InDesign + PDF
11. Classy Concept Company Profile
Light grey with yellow and charcoal shapes. Pages for welcome, team, how we work, clients and client feedback with a map make it easy to explain your process to new clients.
A4 · 12 pages · InDesign + PDF
12. Creative Projects Company Profile
Black and white and very minimal, with a vertical title on the cover and an about us spread built around one large photo. Suits design, branding and architecture studios whose work speaks for itself.
A4 · 12 pages · InDesign + PDF
Fashion, beauty and photography agency profiles
For agencies where the photos are the product: model and talent agencies, beauty brands, photographers and content studios.
13. Fashion and Beauty Agency Company Profile
Soft pink, blue and yellow shapes around portrait photos, with an introduction and about us spread. Made for fashion, beauty and talent agencies.
A4 · 12 pages · InDesign + PDF
14. Photography Project Company Profile
Bold, colorful photo spreads and a quick brief about us page. Suits photography studios, production houses and influencer agencies.
A4 · 12 pages · InDesign + PDF
Tips by agency type
- Digital marketing agency: lead with numbers clients care about, such as leads, cost per lead, return on ad spend and organic traffic growth. Show the channels you manage.
- Social media agency: show real posts and campaigns, follower and engagement growth, and which platforms you run. A page of content samples sells better than a list of services.
- Advertising agency: put your best campaign first, with the idea, the media plan and the result. Add awards and well-known client logos.
- Creative or design agency: keep the text short and use full-page project images. Three strong projects beat ten small ones.
Selling to tech clients or running a web development studio? See our IT company profile templates as well.
How to choose the right template
| If you are… | Choose | Examples |
|---|---|---|
| a digital marketing or advertising agency | Bold layout with room for results | Digital Marketing Agency, Marketing Agency, Black Orange Modern |
| an agency that pitches to corporate clients | Calm, structured layout | Blue Orange Modern, Modern Marketing, International Business Agency |
| a design, branding or social media studio | Image-led layout with short text | Digital Art Studio, Creative Projects, Classy Concept |
| a fashion, beauty or photography agency | Photo-first layout | Fashion and Beauty Agency, Photography Project |
Frequently asked questions
What should an agency profile include?
An introduction, services, client logos, two or three case studies with results, your process, the team, awards or partner badges, and contact details. See the full list above.
How do I write an advertising agency business profile description?
Say what kind of agency you are and who you work for in the first sentence, then add proof: team size, number of campaigns, industries and one or two results in numbers. Use the sample description above as a starting point.
What is the difference between an agency profile and a portfolio?
A portfolio shows your work. An agency profile shows the whole business: services, team, process and clients, with a few selected projects as proof. Many agencies send the profile first and the full portfolio on request.
Can I edit these templates in Word or Canva?
No. They are Adobe InDesign files (INDD and IDML) with a PDF. You need InDesign to change text, colors and images. Preview photos are not included; use your own or licensed stock photos.
Need a different style?
See 28 company profile examples for every industry, or browse the full collection.