Business is always a dynamic and competitive environment! Moreover, despite fierce competition, businesses have consistently sought out and implemented novel marketing strategies. Website designers must do the same.
Do you offer professional website design services? If so, you can use social media to look for additional investment opportunities. Furthermore, if you are a website design expert, you can market your company in a way that attracts the most attention.
Instagram marketing is one of the best methods for this. With this form of marketing, you can cater to a variety of audiences, through a single platform. In this article, we’ll discuss how to get real Instagram followers.
Who is a Web Designer?
Web designers are aesthetic experts whose ultimate goal is to drive business results. Lead generation, conversion to signup, brand awareness, and new customers are typical goals that a designer will influence. Web designers bring a diverse set of skills to the table, which they employ to achieve these objectives. Among these abilities are:
- Graphic design (images, logos, and diagrams)
- Page layout (the layout of a web page)
- Design of a product (onboarding flows, form design, functionality)
- Consumer behavior studies (how the consumer actually responds to the product)
- UX/UI design and research
- Reporting on business objectives
- Goal-setting for business
How Does Instagram Help Web Designers?
Instagram is the first place you should promote your work if you are an artist, designer, decorator, or architect. The visual design format and focus of Instagram make it the best social media site for creative self-promotion.
The Instagram audience appreciates art and design, and it’s possible to find a lot of support here as well. When it comes to Instagram, it’s acceptable to post once per day; anything more than that may be considered over-posting. People probably post about their work 1-3 times per week on average.
By using a variety of hashtags, designers can showcase their work for free to the world. The only key point is to keep the Instagram algorithm in mind and post accordingly.
9 Ways Make Use Of Instagram To Grow Your Business
According to the most recent statistics and results, Instagram has assisted business owners in exponentially expanding their businesses between 2015 and 2018. Instagram has over a billion users, giving others hope that they too can benefit from this social media platform. As a result, this is an excellent method for gaining genuine Instagram followers.
Do you want to promote your freelance web design business or web design agency on Instagram? If so, you can use the following strategies.
1. Improve Your Instagram Bio
Let’s begin at the beginning. Your bio is critical in persuading people to read more about your account. This is especially important if you’re a freelance graphic designer looking to establish an online presence and attract more clients.
Your bio provides a brief overview of who you are and what you have to offer. That is why it is (one of the places) where you should demonstrate your abilities.
Make the most of your bio’s 150 character limit. Include your name, relevant hashtags, and a brief and catchy introduction to yourself or your company. Don’t forget to include a link to your website or design portfolio, as well as a CTA (call-to-action) encouraging visitors to look around.
If you have more than one website, you can use various tools to add multiple links to your bio. You can provide one of the best portfolio websites in your field by including links to your site directly from your Instagram bio.
2. Obtain More Website Traffic
Obviously, you want clients to choose your website design firm over others! To do so, you must understand how to convert potential leads into repeat customers. To do so, you must drive high-quality organic traffic to your company’s website.
Making use of Instagram for this is a wise decision. You will be able to interact with a large number of people in a short period of time. The increase in traffic will not happen overnight, so you must plan for it patiently.
When you use the Instagram profile, you can include a link in your profile bio. After that, you can begin creating relevant and unique content. This attracts only genuine clients who want to use your/your agency’s services and generates organic traffic.
Gradually, you will notice an increase in your follower count, which will help your business.
3. Reach Out to Key Social Influencers to Gain Genuine Instagram Followers
Social influencers have a sizable fan base and audience! And this fan base may contain potential clients for you. To make these potential customers aware of your company, you’ll need a social influencer to talk about it in an online post.
Browse and search for the best social influencer with whom you can collaborate to increase the visibility of your brand. Once you’ve made a decision, make contact with them and present your business proposal. Make certain that both of you benefit from this collaboration.
When you get a mention, people will start approaching you with more assignments. You can select the ones that correspond to your area of expertise and service capacity. It’s great to have genuine Instagram followers.
4. Increase the Visibility of Your Online Brand
On Instagram, brand awareness is critical! And you can capitalize on this by attempting to gain more followers and likes. It is one of the most important steps.
Purchasing likes and followers will help you to a degree. Following that, you must work for the same. For example, to increase your follower count, make sure you share high-quality images that provide useful information. You can write posts on the following subjects:
- To begin, how is your company preparing for the post-lockdown situation?
- Second, what new products are you planning to release in the near future?
- Finally, what projects are you currently working on?
These posts will provide potential opportunities for engagement for your existing followers. And as the conversation heats up and more people join in, the post will gain more traction.
People may tag others in the conversation, which will gradually increase your brand recall value and brand awareness.
5. Make an effort to Engage in Order to Gain Genuine Instagram Followers
Several activities can be used to engage your followers! This can be accomplished by sharing interesting Instagram stories and using them as a highlight. You can also create open posts and quizzes as an alternative.
Allow your followers to respond to your questions and share their thoughts. It will make them think and participate in your post.
Keep your Instagram Stories simple and relevant. Don’t overuse jargon, and make sure your followers understand what you’re saying. Utilize appropriate graphics, animations, fonts, designs, and colors. However, the Story or any Instagram post should not be difficult to understand, as this will drive your followers and clients away from your profile.
6. Keep In Mind the Analytics Issue
Finally, when you look at where your site’s traffic is coming from, Instagram will not appear as a referral source.
Keep this in mind as you assess whether Instagram is driving traffic to your website. Using redirect tools or including links in captions, even if they aren’t clickable, may cause you to underestimate the traffic generated by your Instagram efforts.
7. The Use of Hashtags
Hashtags are a great way to connect with others if you want to build an audience for your work. You can become acquainted with the most commonly used for design, which includes understandable options such as #design #graphicdesign #designer #illustration and #webdesign.
A good strategy is to include broad ones that are frequently searched as well as ones that focus on your specific area of expertise, such as #typography. You can also create your own hashtag to help build your brand and make it easier for people to find your work.
Include enough hashtags for people to find your work, but don’t use as many as possible all of the time. It’s understandable to use a lot when you’re first starting out with your promotional efforts, but it’s not always necessary.
8. Work With Other Designers
Life is all about giving and taking, and the same is true here. Bartering your skills is an excellent way to collaborate with other creatives, and it can be a win-win situation.
For example, if you’re good at designing business cards but not so good at product photography, find a friend who is. You can complement each other’s skills by assisting each other in areas where you are less confident.
Want to go a step further? Find popular Instagram accounts that feature the work of various artists and designers (a.k.a. “hubs”) and try to get featured on them. Brands with a large number of followers frequently have a dedicated hashtag that you can include in your post to draw their attention to yours.
9. Purchase Genuine Instagram Followers
The first impression is the most lasting! As a result, when a client sees a web designer’s Instagram profile, they form an opinion about the designer and his/her work. Informative and creative posts will encourage others to think favorably of you.
People are also more likely to be drawn to profiles with a large number of followers. If you don’t already have a sizable following on Instagram, you can buy real Instagram followers. A 100 Instagram Likes can also be really helpful. There are specialized service providers available to assist you with this.
Instagram’s potential extends beyond simply creating an appealing feed. People don’t always post mindless selfies on Instagram. When you follow these tips, you will be able to increase the number of impressions and reach of your posts. It will also significantly increase the number of users who visit your profile and the website link in your bio.
However, don’t get too caught up in the seriousness of promotion. Sometimes it’s necessary to set aside the numbers and simply enjoy the process. After all, your primary goal is to pursue your passion and do what you enjoy the most.