Catalog Examples and Product Catalog Templates
A good catalog makes a product range easy to browse and easy to buy from. Below are 36 catalog examples you can edit, for fashion, jewelry, beauty, furniture, food, tools, travel and education. We also cover what a catalog is, what to put in a product catalog, and how to turn it into a digital catalog.
Every catalog on this page:
- A4 portrait, 12 pages including front and back cover
- Adobe InDesign files (INDD and IDML)
- CMYK, 300 DPI with 3 mm bleed, ready to print, and exports to PDF for a digital catalog
- Free fonts. Preview photos are not included in the download.
Contents
- What is a catalog?
- What to include in a product catalog
- Print and digital catalogs
- Fashion and apparel catalog examples
- Bridal, jewelry and accessories catalog examples
- Beauty and skincare catalog examples
- Home and furniture catalog examples
- Food, tools and product catalog examples
- Travel, education and service catalog examples
- Catalog design tips
- How to choose the right template
- FAQ
What is a catalog?
A catalog (also spelled catalogue in British English) is a document that lists a company’s products or services, usually with a photo, name, short description, specifications and price for each item. Customers use it to browse the range and decide what to order.
A catalog is different from a brochure. A brochure introduces the business and its services in a few pages; a catalog is a complete, organized list of what you sell. Many companies have both. For the brochure side, see our company brochure examples.
What to include in a product catalog
- Cover: brand name, collection or season, and one strong product or lifestyle photo.
- Welcome and contents: a short note about the collection and a table of contents by category.
- About the brand: your story, materials, craftsmanship or sustainability in one page.
- Product pages: photo, product name, code or SKU, size, materials, color options and price, in the same position on every page.
- Lifestyle pages: products shown in use, to help people imagine owning them.
- Best sellers and new arrivals: highlight what you most want to sell.
- How to order: website, QR code, showroom address, delivery, returns and contact details.
Print and digital catalogs
Most catalogs today exist in both forms. The same design file can be printed for showrooms, trade fairs and mailing, and exported as a PDF for your website, email and WhatsApp.
| Print catalog | Digital catalog | |
|---|---|---|
| Format | A4 booklet, stapled or bound | PDF or online flipbook |
| Best for | Showrooms, trade fairs, direct mail | Email, website, social media, sales teams |
| Updates | Reprint for price changes | Re-export and resend in minutes |
| Extras | Feels premium, stays on the desk | Clickable links, QR codes and buy buttons |
To make a digital catalog from these templates, export from InDesign as an Interactive PDF and add links on product names or QR codes that go to each product page. For a page-turning effect, upload the PDF to a flipbook service.
Fashion and apparel catalog examples
Clothing catalogs live on photography: a strong cover model, lookbook spreads and clean product pages with names, sizes and prices.
1. Fashion Catalogue, Black
A black and white cover with a script “Fashion” masthead and mustard accents. Inside are a table of contents, about us, best sellers and lookbook pages.
A4 portrait · 12 pages · InDesign (INDD and IDML)
2. Men’s Fashion Product Catalog
White with a mustard block, “New arrival” and a menswear cover photo. Product pages with price tags and a 20% off badge make it sales-ready.
A4 portrait · 12 pages · InDesign (INDD and IDML)
3. Fashion Catalogue, Pink
White and raspberry with an oval portrait on the cover and round photo frames inside. Soft and feminine for womenswear and boutiques.
A4 portrait · 12 pages · InDesign (INDD and IDML)
4. Trend Setter Fashion Catalog
Black with a red vertical title, clothes rails on the cover and bold “Trend setter” pages. Edgy and urban for streetwear.
A4 portrait · 12 pages · InDesign (INDD and IDML)
5. Jacket Collection Catalog
White with a camel coat cover and a QR code. Clean grid pages for outerwear, with best seller and new collection sections.
A4 portrait · 12 pages · InDesign (INDD and IDML)
6. Autumn Collection Catalog
Soft beige with organic shapes, a seasonal “Autumn collection” cover and warm lookbook spreads.
A4 portrait · 12 pages · InDesign (INDD and IDML)
7. Fashion Catalogue, Green
Deep green with a serif “Fashion” masthead and a moody menswear cover. Elegant pages for tailoring and premium labels.
A4 portrait · 12 pages · InDesign (INDD and IDML)
8. Apparel Catalogue
Minimal white and grey with a bucket hat cover and numbered contents. A quiet layout for basics, sportswear and capsule collections.
A4 portrait · 12 pages · InDesign (INDD and IDML)
Bridal, jewelry and accessories catalog examples
Small, high-value products need close-up photos and plenty of space, so these catalogs keep pages calm and premium.
9. Wedding Dress Catalogue
A soft white “Wedding” cover with a bride in a long gown, and “Dress catalogue elegance” inside. Made for bridal shops.
A4 portrait · 12 pages · InDesign (INDD and IDML)
10. Wedding Dream Catalog
Dark green with a serif “Wedding Dream” title and a couple photo. Pages for bridal collections, best sellers and inspiration.
A4 portrait · 12 pages · InDesign (INDD and IDML)
11. Bag Collection Catalog
White and black with an orange handbag on the cover and a world map page. Product grids show each bag with its price.
A4 portrait · 12 pages · InDesign (INDD and IDML)
12. Luxury Watch Catalog
Black and white with a gold watch close-up and “New collection 2026”. Dark product pages make metal and leather shine.
A4 portrait · 12 pages · InDesign (INDD and IDML)
13. Jewellery Catalogue, Blush
Blush pink and white with a portrait wearing pearl earrings. Soft and elegant for fine jewelry and bridal accessories.
A4 portrait · 12 pages · InDesign (INDD and IDML)
14. Jewellery Catalogue, Teal
Teal and orange with a statement earring portrait. Bolder and more modern, for fashion jewelry brands.
A4 portrait · 12 pages · InDesign (INDD and IDML)
15. Luxury Jewelry Catalog
Navy and white with a serif “Luxury” masthead and a portrait cover. Classic and premium for high-end collections.
A4 portrait · 12 pages · InDesign (INDD and IDML)
Beauty and skincare catalog examples
Ingredients, benefits and routines, shown with clean product shots and natural textures.
16. Merveilleuse Skincare Catalog
Sage and cream with amber bottle product photos on wood. Calm, natural pages for skincare and aromatherapy.
A4 portrait · 12 pages · InDesign (INDD and IDML)
17. Spa and Body Scrub Catalog
White with spa stones and soap on the cover, plus beauty tips and client feedback pages. Made for spas and body care brands.
A4 portrait · 12 pages · InDesign (INDD and IDML)
18. Beauty Cosmetic Catalog
Dusty teal and white with a flower portrait and a serif “Beauty” masthead. Product overview and best product pages inside.
A4 portrait · 12 pages · InDesign (INDD and IDML)
19. Nature Beauty Cosmetics Catalogue
White and leaf green with a serif title and botanical photos. Made for organic and natural cosmetics.
A4 portrait · 12 pages · InDesign (INDD and IDML)
Home and furniture catalog examples
Room shots and product grids for furniture, lighting and homeware brands.
20. Home Interiors Collection Catalog
Warm white and brown with armchair product grids, a meet-the-designer page and product tips. Our most popular furniture catalog.
A4 portrait · 12 pages · InDesign (INDD and IDML)
21. Chair Collection Catalog
Camel and white with a single wooden chair on the cover and clean product pages. Ideal for one product line.
A4 portrait · 12 pages · InDesign (INDD and IDML)
22. Modern Concept Furniture Catalog
Taupe and white with “250+ products” on the cover and a carpenter at work inside. A brand-story catalog for furniture makers.
A4 portrait · 12 pages · InDesign (INDD and IDML)
23. Lighting Product Catalog
Blush and copper with a desk lamp cover and grids of pendant lights. Made for lighting shops and showrooms.
A4 portrait · 12 pages · InDesign (INDD and IDML)
24. Ceramics Collection Catalog
Sage green and white with handmade bowls and vases. A gentle layout for ceramics and homeware studios.
A4 portrait · 12 pages · InDesign (INDD and IDML)
25. Handwell Craft Catalog
Minimal white and grey with stone vases and a spaced-out “Catalog” title. Gallery-style for craft and decor makers.
A4 portrait · 12 pages · InDesign (INDD and IDML)
For more furniture and interior catalogues, see our interior design catalogue and brochure templates.
Food, tools and product catalog examples
From chocolate to power tools: catalogs that sell a product range with specs, prices and clear sections.
26. Culinary Food Catalogue
Black with a gold serif title and a noodle dish cover. Rich food photography for restaurants, caterers and food brands.
A4 portrait · 12 pages · InDesign (INDD and IDML)
27. Favorite Chocolate Catalog
Dark brown with orange type and close-up chocolate photos. Product and production pages for confectioners.
A4 portrait · 12 pages · InDesign (INDD and IDML)
28. Camera Product Catalog
White and blue with a photographer on the cover and “250+ products”. Spec-friendly product grids for electronics.
A4 portrait · 12 pages · InDesign (INDD and IDML)
29. Power Tools Product Catalogue
Dark green and red with bold diagonal shapes and tool close-ups. Built for hardware and DIY brands.
A4 portrait · 12 pages · InDesign (INDD and IDML)
30. Tools Collection Catalog
Red and white with a workshop cover and “2023 – 2025” range pages. A clear, industrial catalog for tools and equipment.
A4 portrait · 12 pages · InDesign (INDD and IDML)
31. Botanical Catalogue
Dark green with a potted plant cover and plant care pages like snake plants. Made for plant shops and garden centres.
A4 portrait · 12 pages · InDesign (INDD and IDML)
Travel, education and service catalog examples
Not every catalog sells products. These list tours, courses and services with the same clear structure.
32. Travelite Product Catalogue
White and teal with an aerial sea photo and tour package pages. Made for travel agencies and tour operators.
A4 portrait · 12 pages · InDesign (INDD and IDML)
33. Dream Journeys Catalog
A turquoise river cover with a serif “Dream Journeys” title. Pages for beach or mountain, adventures and special tours.
A4 portrait · 12 pages · InDesign (INDD and IDML)
34. Traveling Catalog
Pale yellow and teal with a hiker on a cliff. Simple and friendly for travel guides and itineraries.
A4 portrait · 12 pages · InDesign (INDD and IDML)
35. School Course Catalog
Navy and white with campus photos, academic calendar and registration pages. Made for schools, colleges and training centres.
A4 portrait · 12 pages · InDesign (INDD and IDML)
36. Business Portfolio Catalog
White, navy and purple with “Creative company” on the cover. Lists services and projects like a product range.
A4 portrait · 12 pages · InDesign (INDD and IDML)
Catalog design tips
- Organize by how customers shop. Group by category, room, collection or price, and show it in the contents page.
- Keep product pages consistent. Same photo size, same position for name and price, same background. Consistency makes comparing easy.
- Shoot products the same way. Same light, angle and background for every item; lifestyle photos can vary.
- Lead with best sellers. Put your strongest products in the first spreads, where readers spend the most time.
- Make ordering easy. Product codes, a QR code to the online shop and contact details on every spread, not just the back cover.
- Leave white space. A catalog that crams ten products on a page looks cheap. Give premium products room.
For editorial layouts with stories as well as products, see our magazine examples.
How to choose the right template
| If you sell… | Choose | Examples |
|---|---|---|
| clothing and shoes | Fashion catalog | Fashion Catalogue (Black), Men’s Fashion, Autumn Collection |
| jewelry, watches, bags or bridal | Accessories catalog | Luxury Watch, Jewellery Catalogue, Wedding Dream |
| cosmetics and skincare | Beauty catalog | Merveilleuse, Nature Beauty, Beauty Cosmetic |
| furniture and homeware | Home catalog | Home Interiors Collection, Chair Collection, Lighting |
| food, tools or electronics | Product catalog | Culinary, Power Tools, Camera |
| tours, courses or services | Service catalog | Travelite, School Course, Business Portfolio |
Frequently asked questions
What is a catalog example?
Any document that lists a company’s products or services with photos, descriptions and prices. IKEA’s furniture catalog and a fashion brand’s seasonal lookbook are well-known examples. The templates on this page are editable catalog examples for different industries.
Is it catalog or catalogue?
Both are correct. Catalog is the usual American spelling and catalogue the British one. They mean the same thing.
What is the difference between a catalog and a brochure?
A brochure introduces a business in a few pages. A catalog lists the full product or service range with details and prices, so customers can choose and order.
How do I make a digital catalog?
Design it as a print catalog, then export it as an interactive PDF with links and QR codes, or upload the PDF to a flipbook service. See the section above.
Can I edit these catalog templates in Word or Canva?
No. They are Adobe InDesign files (INDD and IDML). You need InDesign to change text, colors and images. Preview photos are not included; use your own product photos.
Need more choice?
Browse the full catalog collection.